With thein.gredients campaign, the Austin based creators were able to test out
their idea of the nation’s first zero
-waste, package- free grocery store before theyopened. Their campaign, which included a creative video and messaging aroundGreen, was used successfully to target the environmentally conscious market.Having fully funded their campaign they are well on their way to the green grocerystore they had envisioned.
4. Extra Promotion
A bank loan can get you money but it ends there. Crowdfunding opens the door formany more avenues of promotion. Once you have assembled and developed anengaging campaign, IndieGoGo allows you to utilize and activate your socialgraph through social media. A robust online presence gives a campaign energy
and starts the “snowball affect” of participation.
As a campaign gains traction on IndieGoGo, we use a custom algorithm todetermine its "GoGoFactor", this helps discern which campaigns are featured onthe homepage, the site's blog, or in media. The GoGoFactor takes into account over30 variables including funding, comments, shares and other campaign activity.San Francisco-based Mission Cheese received contributions from 130 sources after
sharing regular updates on their progress.
After being featured on IndieGoGo’s
homepage they were included in several major press outlets. Following all theexcitement regarding the new cheese shop, the Mayor of San Francisco includedMission Cheese in
a city event that highlighted the city’s emerging entrepreneurs.
5. Curry Serendipity
Aggregating a crowd through your campaign efforts sets in motion manyunforeseen possibilities. By making an impassioned pitch to the people in yournetwork and beyond, you are able to put yourself out there and discover whatopportunities and resources might come your way.In 2009, the Greek economy collapsed, tourism rates plummeted, taxes sky-rocketed, and eReaders pinched hard on book sales. As austerity became the newnormal in 2010, Atlantis Books found that its methods were no longer sustainable.