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Marketing Ideas to Grow Your Business

Marketing Ideas to Grow Your Business

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Published by: api-3719573 on Oct 14, 2008
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03/18/2014

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\u00a9 2005 by National Marketing Federation Inc.
All Rights Reserved
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of
the 1976 United States Copyright Act without permission of the copyright owner is unlawful.

This publication is designed to provide accurate and authoritative information in regard to the
subject matter covered. It is sold and or distributed with the understanding that the publisher is not
engaged in rendering legal, accounting or other professional services. If legal advice or other expert
assistance is required, the services of a competent professional person should be sought.

By Kim T. Gordon
Big Marketing Ideas for Small Budgets
A Step-by-step Guide to Growing Your Business
Table of Contents
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
One:Marketing Strategies

1. Motivate All Your Prospects, All the Time. . . . . . . . . . . . .2 2. Choose the Best Marketing Tactics. . . . . . . . . . . . . . . . .5 3. Increase Sales with Relationship-Building Strategies. . . .7 4. Market the Ownership Experience. . . . . . . . . . . . . . . . . .9

Two: Tools and Tactics

5. Learn Creative Brainstorming. . . . . . . . . . . . . . . . . . . .11 6. Select the Right Media for Your Business. . . . . . . . . . .13 7. Help Customers Find You - Fast. . . . . . . . . . . . . . . . .15 8. Choose the Right Newspapers. . . . . . . . . . . . . . . . . . .18 9. Create a Web Site That Sells. . . . . . . . . . . . . . . . . . . .20 10. Get Superior Results from Email Campaigns. . . . . . . .23 11. Break Away from Traditional Marketing. . . . . . . . . . . .27 12. Get Maximum Results from Radio Ads. . . . . . . . . . . .30 13. Transform a "Good" Brochure into a "Great" One. . . .32 14. Open Doors with Dimensional Mail. . . . . . . . . . . . . . .34

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BI G MARKETI NG I DEAS FOR SMALL BUDGETS
Big Marketing Ideas
for Small Budgets

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