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Doritos’s Super Bowl Ad Contest Pits You Against The Lonely Island

Doritos’s Super Bowl Ad Contest Pits You Against The Lonely Island

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Published by: Crowdsourcing.org on Sep 27, 2011
Copyright:Attribution Non-commercial

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05/12/2014

 
by Todd Wasserman , September 27,2011
Doritos has added a little somethingextra to its crowdsourcedSuper Bowl ad contest this year: The chance towork with the ubiquitousAndySamberg
s comedy team.
 Doritos will offer its fans theopportunity to create a Super Bowl adfor the seventh year in a row. This year,consumer submitted ads will air alongside one created by comedy trio The LonelyIsland, which is made up of Samberg, Jorma Taccone and Akiva Schaffer(pictured). Whichever ad scores highest in
USA Today
„s AdMeter gets a $1 million prize from Doritos. If The Lonely Island‟s spot wins, the prize money will be given
to charity. Either way, the winner will get to work 
on a “Doritos project” in 2012
with the comedy troop.You can submit your 30-second video toCrashStrongProductions.com between Oct. 3 and Nov. 21. Five finalists will be announced in January and one winnerwill be chosen from those five to air during the game.The effort is smaller scale than last year, whenPepsiMax,another brand from Doritos parent company PepsiCo also took part. Three consumer-generated adsaired during the game last year. Chris Kuechenmeister, a rep for Doritos, says this
year‟s contest only includes one spot because fans see the contest as a stepping
stone to a possible career in entertainment.

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