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Product Management and Strategy

Product Management and Strategy

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Published by: api-3719687 on Oct 14, 2008
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03/18/2014

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Product Management and
Strategy
Dr. Prashant Mishra
prashant@iimcal.ac.in
A Business Strategy
Product-Market
Investment Decision

\u2022 Product-market scope
\u2022 Investment intensity
\u2022 Resource allocation

over business units
Basis of SCAs
\u2022Assets/Competencies
\u2022Synergies
Functional Area Strategies

\u2022Product
\u2022Price
\u2022Distribution
\u2022Et c.

Figure 1.1
Marketing
Mix
Product
Price
Promotion
Place
The Four Ps: The Tools
The Four Ps: The Tools
The Four Cs: The Ends
Customer
Solution
Customer
Cost
Communication
Conven-
ience

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