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Boots Trappers Bible

Boots Trappers Bible

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Published by: api-3721504 on Oct 14, 2008
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03/18/2014

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BIBLE
by Seth Godin
There\u2019s never been a better time to start a
business with no money. And this manifesto
\u2014 available for free for a limited time \u2014
will show you how.c onti nu ed>
THE
BOOTSTRAPPER\u2019S
FREEFOR
2WEEKS
ONLYTHROUGH
DECEMBER30T
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What\u2019s a Bootstrapper?
Well, since you bought this manifesto, chances are that you qualify! For me, a bootstrapper
isn\u02bct a particular demographic or even a certain \ufb01nancial situation. Instead, it\u02bcs a state of mind.

Bootstrappers run billion-dollar companies, nonpro\ufb01t organizations, and start-ups in their
basements. A bootstrapper is determined to build a business that pays for itself every day. In
many ways, it\u02bcs easiest to de\ufb01ne a bootstrapper by what she isn\u02bct: a money-raising bureaucrat
who specializes in using other people\u02bcs money to take big risks in growing a business. Not that
there\u02bcs anything wrong with that\u2026

You can use the information in this manifesto to make any company more focused, more ef- \ufb01cient, and more grassroots. Throughout this manifesto, though, I\u02bcll be primarily addressing the classic bootstrapper: entrepreneurs who are working their butts o\ufb00 to start a great busi- ness from scratch with no (or almost no) money.

SECTION
The Joy of Small
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|iss.6.01 |i |U |X |+ |This manifesto is based on The Bootstrapper\u2019s Bible, a book
I wrote a few years ago. What I\u2019ve done is divided it into
short sections, so you can \ufb01nd the little kernel of insight
you need, when you need it. (I hope!)
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|iss.6.01 |i |U |X |+ |At last count, there were several million bootstrappers in this country, with another few mil-
lion wannabes, just waiting for the opportunity. My goal is to give you enough insight and
con\ufb01dence that you\u02bcll get o\ufb00 the bench and make it happen.
The Bootstrapper\u2019s Manifesto
TAPE THIS TO YOUR BATHROOM MIRROR AND
READ IT OUT LOUD EVERY NIGHT BEFORE YOU GO TO BED:

I am a bootstrapper. I have initiative and insight and guts, but not much money. I
will succeed because my efforts and my focus will defeat bigger and better-funded
competitors. I am fearless. I keep my focus on growing the business\u2014not on politics,
career advancement, or other wasteful distractions.

I will leverage my skills to become the key to every department of my company, yet realize that hiring experts can be the secret to my success. I will be a fervent and intelligent user of technology, to conserve my two most precious assets: time and money.

My secret weapon is knowing how to cut through bureaucracy. My size makes me faster
and more nimble than any company could ever be.
I am a laser beam. Opportunities will try to cloud my focus, but I will not waver from my
stated goal and plan\u2014until I change it. And I know that plans were made to be changed.

I\u2019m in it for the long haul. Building a business that will last separates me from the
opportunist, and is an investment in my brand and my future. Surviving is succeeding, and
each day that goes by makes it easier still for me to reach my goals.

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