Bootstrappers run billion-dollar companies, nonpro\ufb01t organizations, and start-ups in their
basements. A bootstrapper is determined to build a business that pays for itself every day. In
many ways, it\u02bcs easiest to de\ufb01ne a bootstrapper by what she isn\u02bct: a money-raising bureaucrat
who specializes in using other people\u02bcs money to take big risks in growing a business. Not that
there\u02bcs anything wrong with that\u2026
You can use the information in this manifesto to make any company more focused, more ef- \ufb01cient, and more grassroots. Throughout this manifesto, though, I\u02bcll be primarily addressing the classic bootstrapper: entrepreneurs who are working their butts o\ufb00 to start a great busi- ness from scratch with no (or almost no) money.
I am a bootstrapper. I have initiative and insight and guts, but not much money. I
will succeed because my efforts and my focus will defeat bigger and better-funded
competitors. I am fearless. I keep my focus on growing the business\u2014not on politics,
career advancement, or other wasteful distractions.
I will leverage my skills to become the key to every department of my company, yet realize that hiring experts can be the secret to my success. I will be a fervent and intelligent user of technology, to conserve my two most precious assets: time and money.
I\u2019m in it for the long haul. Building a business that will last separates me from the
opportunist, and is an investment in my brand and my future. Surviving is succeeding, and
each day that goes by makes it easier still for me to reach my goals.
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