2011 Survery: eBooks' Real Impact on the Book Publishing Market
"Finding number 4).
Publishers still see eBook formats, distribution channels, quality, anddigital rights management (DRM) as serious challenges..."Yamina:
Hello all! I am very excited today! Because over the
next few weeks and days, I am going to be presenting you with information provided by Aptara’s
Annual eBook Survey of publishers entitled “Uncovering eBooks Real Impact", given to
1,350 publishers(Aptara is a digital solutions company located in Virginia, and it provides
publishing solutions for eBook publishers).Now, I must confess that for a moment, I hesitated sharing this information because many of usare self-published authors and not trade publishers. But then I realized how valuable thisinformation could actually be; I figured that learning about trends within the establishedpublishing community could only help us navigate this very new frontier in digital publishing.But, before I began sharing some of the survey's highlights with you, I want to publicly thank Megan Prosser, the marketing director at Aptara for sending me this information. Andhopefully, I will do the survey justice.Below are some of the most important key points (I think) from the report's first few pages:
SURVEY HIGHLIGHTS from questionnaire given to 1,350 publishers:Finding number 1.) Are/will your eBooks be produced primarily in place of, or in additionto, print editions?
The answer was both. The vast majority of book publishers (85%) surveyedacross all markets are producing print
eBook versions of their titles.
Possible translation for the self-publisher?
Someday soon, we will have to dreambigger: forget about just producing eBooks. I personally believe our sales will growexponentially when we find a way to produce
versions of our titles, too - and get them intostores. Just as the big publishers do.Walmart and Target - here we come!!!
Finding number 2.) eBooks are the most dominant force in contemporary publishing
Ebook sales rose nearly 40% in 2010 and over a third of book publishers will issue more than 75 percentof their titles as eBooks in 2011.
Possible translation for us little guys?
We’re doing something right by placing our
hopes on eBooks, my friends.
Finding number 3.) Though the eBook market is expanding exponentially, it is still young
,with unpredictable dynamics and immature infrastructure. For most publishers, this early stagemarket reality results in production growing pains and business model challenges.