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2011 IVY SPORTS SYMPOSIUM
Friday, November 18, 2011 from 8:00 AM to 7:30 PMJon M. Huntsman Hall, Wharton School, University of Pennsylvania3730 Walnut Street, Philadelphia, PA, USA2011 Ivy Sports Symposium
 –
Agenda
MORNING
8:00 AM-9:00 AM
Registration & Breakfast 
Patty & Jay H. Baker ForumRegistration will remain open until 12:45 PM.
Sponsored by the Columbia University Graduate Program in Sports Management 
8:45 AM-9:00 AM
Welcome & Opening Remarks
Auditorium G06
Royce Cohen
 
(Penn ’12), President,
Undergraduate Sports Business Club
,University of Pennsylvania
Kenneth Shropshire
 
(Columbia JD ’80),
David W. Hauck Professor, andProfessor of Legal Studies and Business Ethics,
Wharton School
, University of Pennsylvania
Chris Chaney
 
(Princeton ’07), Founder & Executive Director,
Ivy Sports Symposium
 
9:00 AM-10:00 AM
Opening Keynote Roundtable: The Global Debate
Auditorium G06
Moderator:
 
Bernie Mullin
, Chairman & Chief Executive Officer,
The Aspire Group
 
Peter Englehart
 
(Harvard MBA ’88), Preside
nt & Chief Executive Officer,
Competitor Group, Inc.Pat McQuaid
, President,
Union Cycliste Internationale
 
Scott
O’Neil
 
(Harvard MBA ’98), President,
MSG Sports
,The Madison Square Garden Company
Joseph Ravitch
 
(Yale JD ’88), Partner,
The Raine Group
 
 
Page 2 of 102011 Ivy Sports Symposium
 –
Agenda
10:15 AM-11:15 AM
1A
Marketing & Sponsorships: Properties Talk 
Room F85
Moderator:
 
Terry Lefton
, Editor-at-Large, SportsBusiness Daily, and Reporter,
SportsBusiness Journal
, Street & Smith’s Sports Group
 
Paul Barber
, Chief Executive Officer,
Vancouver Whitecaps FC
 
Chris Flannery
, President,
Sports, Entertainment & Lifestyle Advisory
 
Mark Waller
, Chief Marketing Officer,
National Football League
 
10:15 AM-11:15 AM
1B
Media & Technology I
Room 245
Moderator:
 
Derrick Heggans
, Managing Director,
Wharton Sports Business Initiative
,Wharton School, University of Pennsylvania
Charles Baker
 
(Cornell JD ’85), Partner,
DLA Piper LLP
 
Barry Frank
(Harvard MBA
’57
), Executive Vice President,
IMG Media
, IMG Worldwide, Inc.
Doug Perlman
, Founder & Chief Executive Officer,
Sports Media Advisors, LLC
 
Ryan Steelberg
, Co-Founder & Chief Executive Officer,
Brand Affinity Technologies
 
10:15 AM-11:15 AM
1C
Sports & Social Impact 
Room 255
Moderator:
 
Mori Taheripour
 
(Columbia ’92, Penn MBA ’03), Senior
Advisor,Sport for Development,
USAID
 
Kathleen Behrens
, Executive Vice President, Social Responsibility and Player Programs,
National Basketball Association
 
Jack Brewer
, Founder & Executive Director,
The Jack Brewer Foundation
 
Eric Dienes
, Liaison Officer, Office on Sport for Development and Peace,
United Nations
 
Derrick Hall
, President & Chief Executive Officer,
Arizona Diamondbacks
(
honorary 
)
Brendan Tuohey
, Co-Founder & Executive Director,
PeacePlayers International
 
 
Page 3 of 102011 Ivy Sports Symposium
 –
Agenda
11:30 AM-12:30 PM
2A
Labor Relations
Room F85
Moderator:
 
Gregg Clifton
 
(Harvard ’82), Partner,
Jackson Lewis LLP
 
Hal Biagas
, Executive Vice President, Management,
Wasserman Media Group, LLC
 
Michael Copeland
, Chief Operating Officer,
Canadian Football League
 
David Feher
, Partner,
Dewey & LeBoeuf LLP
 
11:30 AM-12:30 PM
2B
Marketing & Media
Room 245
Moderator:
 
Sean Barror
, Co-Managing Director,
RaptorAccelerator
 
Rick Burton
, David B. Falk Professor of Sport Management,
Syracuse University
, andFormer Commissioner, National Basketball League (Australasia)
Michael Neuman
, Managing Partner,
Scout Sports and Entertainment
 
Mark Rothenberg
, Senior Vice President,
Havas Sports & Entertainment, US
 
11:30 AM-12:30 PM
2C
Venues & Stadiums
Room 255
Moderator:
 
Mark Pannes
, Co-Managing Director & Principal,
RaptorAccelerator
 
Jerry Anderson
, Senior Principal,
Populous
 
Des Hague
, President & Chief Executive Officer,
Centerplate
 
Mark Lamping
, President & Chief Executive Officer,
MetLife Stadium
 
Donald Lockerbie
, Managing Director & Chief Executive Officer,
Olympvs International, LLC
 
Dennis Robinson
 
(Harvard MBA ’90), Presi
dent & Chief Executive Officer,
New Jersey Sports & Exposition Authority
 
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