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Retail A-Z

Retail A-Z

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Published by api-3694011
This is a detailed description of our paper.. which is all about retail..
This is a detailed description of our paper.. which is all about retail..

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Published by: api-3694011 on Oct 14, 2008
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05/09/2014

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INTRODUCTION:

India\u2019s retail market which is seen as THE GOLDMINE by global players has grabbed attention of the most developed nations. This is no wonder to the one who knows that the total Indian retail market is US $350bn. (16, 00,000 crore INR approx.) of which organized retailing is only around 3 percent i.e. US $8bn (36,000 crore INR approx).

\u201cRetailing includes all activities involved in selling goods or services directly to final consumers for personal, non-business use. A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing.\u201d Retail is India's largest industry, accounting for over 10 per cent of the country's GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market.

The presence of 15million kirana stores brings into light the very fact that the Indian retail industry is highly fragmented/ unorganized. Retailing in India is gradually inching its way toward becoming the next boom industry, organized retailing in particular. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers, multi-storeyed malls and huge complexes offer shopping, entertainment and food all under one roof.

The future of Indian retailing may even witness the concept of 24 hour retailing. Even though this concept has been in existence in few retail segments like pharmaceuticals and fuel, it still remains to be a challenge for other segments like food and groceries, apparel etc to adopt this trend.

Although the organized retailing in India is coming up in a big way, it cannot simply ignore the competition from the conventional stores because of various factors like reach, extending credit facility and other intangible factors like the human touch which are provided only by the conventional stores.

The urban retail market has been embracing various new formats and the malls turned out to be the trend setters by promising the concept of shoppertainment. The trends in the rural market also have been changing from the old Haats and Melas to the rural malls like \u2018Chaupal Sagar\u2019 launched by ITC, DCM Shriram Groups one-stop shopping destination called \u2018Hariyali Bazaar\u2019, Godrej groups agri store \u2018Adhar\u2019 etc.

EVOLUTION AND TRENDS IN ORGANIZED RETAILING: FORMATS AND
REACH OF RETAIL OUTLETS.
EVOLUTION :

Historical Indian retail market consisted of weekly markets, village fairs and melas and the 19th century gave birth to the retail outlets which took the form of convenience stores, Mom and Pop stores/ kirana stores. This helped the consumers on to stick to a particular store for their day to day requirements and also avail the credit purchasing facility. And in the 1980\u2019s people have seen the new formats like supermarket, departmental stores and discount stores entering into the Indian retail space. In less than a decade hypermarkets have gained all the applause of the retail market and stood above all the other formats by bringing in the concept of \u201cone stop shopping.\u201d This stood as an opening door for the new generation of the retail industry. And very soon the malls became the trend setters in the new millennium.

This has coined the term of \u2018shoppertainment\u2019(shopping and entertainment)
which can be attributed to the changing life styles of the people.
EVOLUTION OF THE INDIAN RETAIL MARKET

The above given diagram is the pictorial representation which depicts the evolution of the Indian retail market formats based on their category and value proposition. And a brief description above formats based on some of the parameters like their offerings, space occupied etc. is also given below for better understanding.

Weekly
Markets
Village Fairs
Melas

Convenience
Stores
Mom and

P o p /K ir a n a s

PDS Outlets
Khadi Stores
Cooperatives

Exclusive Brand
Outlets
Hyper/Super
Markets
Department Stores

S h o p p in g M a lls
Traditional/Perv
asive Reach
Government
Supported
Historic/Rura
l Reach

Modern
Formats/
International

Source of
Entertainme
nt

Neighborhood
Stores/Convenienc
e

Availability/
Low Costs /
Distribution

Shopping
Experience/Efficien
cy

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