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Project Report on Marketing Environment of Coca Cola

Project Report on Marketing Environment of Coca Cola

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Published by Siddiqui Jamil

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Published by: Siddiqui Jamil on Sep 28, 2011
Copyright:Attribution Non-commercial


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Project Report on Marketing EnvironmentOf ByAbdul Jamil Siddiqui
REG NO: 54868
&Syed Yasir Arafat
REG NO: 54945
Karachi Institute of Economics & TechnologyCity Campus
PageAbstract 3
Table of contentsIntroduction 31.1Mission, Vision & Values of Coca Cola 31.2Objectives Of Coca Cola 5ChaptersChapter# 1Marketing Environment 6Chapter# 2Micro Environments affecting Coca ColaI.The Company 6II.Marketing Intermediaries 8III.Suppliers 9IV.Customers 9V.Competitors 10VI.Public 11Macro Environments affecting Coca Cola1.Demographics 122.Economic factors 133.Social factor 134.Technological factor 135.Cultural factor 146.Political factor 157.Natural factor 15Chapter# 3Conclusion 16References 17
The Coca-Cola Company is a global business enterprise and one of two mainsoft drink sellers. Study of this report helps the reader to know that how Coca-
Cola has achieved its current market position. This report enlightens thosefactors that company has adopted during its long journey of 52 years inPakistan. This report includes the introduction, micro and macro environmentfactors affecting coke. The reader of this report can expect that after havingcomplete study he/she can certainly have a broader view the marketingenvironment of Coca-Cola that who are the competitors what are thecompany’s internal factors & customers, its external factors like economic,natural & technological are affecting Coca-Cola Company.
The Coca-Cola Company began operating in Pakistan in 1953. Coke, FantaSprite & Kinley are the brands with whom Coca-Cola is operating in Pakistan.The Coca-Cola System in Pakistan operates through eight bottlers, four of which are majority-owned by Coca-Cola Beverages Pakistan Limited(CCBPL). The CCBPL plants are in Karachi, Hyderabad, Sialkot, Gujranwala,Faisalabad, Rahim Yar Khan, Multan and Lahore. The remaining two plants,independently owned, are in Rawalpindi and Peshawar. The Coca-ColaSystem in Pakistan serves 70,000 customers/retail outlets. The Coca-ColaSystem in Pakistan employs 1,800 people working constantly for thecompany. During the last two years, The Coca-Cola Company in Pakistan hasinvested over $130 million (U.S) and coke has successfully provided 51 yearsof dedicated service to its customers in Pakistan. Since the beginning of CokeCompany the firm has been continuously changing its slogans
and that’s a very creative idea to get the attention of the customers.
Mission, Vision & Values of Coca Cola (Reference 1)
The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trendsand forces that will shape our business in the future and move swiftly toprepare for what's to come. We must get ready for tomorrow today. That'swhat our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners.
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purposeas a company and serves as the standard against which we weigh our actionsand decisions.

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