Cola has achieved its current market position. This report enlightens thosefactors that company has adopted during its long journey of 52 years inPakistan. This report includes the introduction, micro and macro environmentfactors affecting coke. The reader of this report can expect that after havingcomplete study he/she can certainly have a broader view the marketingenvironment of Coca-Cola that who are the competitors what are thecompany’s internal factors & customers, its external factors like economic,natural & technological are affecting Coca-Cola Company.
The Coca-Cola Company began operating in Pakistan in 1953. Coke, FantaSprite & Kinley are the brands with whom Coca-Cola is operating in Pakistan.The Coca-Cola System in Pakistan operates through eight bottlers, four of which are majority-owned by Coca-Cola Beverages Pakistan Limited(CCBPL). The CCBPL plants are in Karachi, Hyderabad, Sialkot, Gujranwala,Faisalabad, Rahim Yar Khan, Multan and Lahore. The remaining two plants,independently owned, are in Rawalpindi and Peshawar. The Coca-ColaSystem in Pakistan serves 70,000 customers/retail outlets. The Coca-ColaSystem in Pakistan employs 1,800 people working constantly for thecompany. During the last two years, The Coca-Cola Company in Pakistan hasinvested over $130 million (U.S) and coke has successfully provided 51 yearsof dedicated service to its customers in Pakistan. Since the beginning of CokeCompany the firm has been continuously changing its slogans
and that’s a very creative idea to get the attention of the customers.
Mission, Vision & Values of Coca Cola (Reference 1)
The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trendsand forces that will shape our business in the future and move swiftly toprepare for what's to come. We must get ready for tomorrow today. That'swhat our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners.
Our Roadmap starts with our mission, which is enduring. It declares our purposeas a company and serves as the standard against which we weigh our actionsand decisions.