Updates will appear in the ticker (the new real-time feed on the right hand side of
Facebook), but only important events make it to the News Feed. You’ll see events like
weddings and new photo albums in the News Feed, but
and related activitieswill remain to the side.
All activities are now sharable through Open Graph, including listening to music orwatching a
movie. You used to only be able to ―Like‖ something, but now, using
called Facebook Gestures, you can [verb] anything
, like ―Cook,‖ ―Watch,‖ or ―Run
What It Means
: Apps that encouragesharing are going to be a big deal.More and more Facebook activity willbe focused on apps, but marketersmust be careful that their apps arefocused on the user, not the brandbecause the goal is to encourageengagement. The more people use(engage) with an app, the more it willbe shared and the more users it willgain. When one friend has an app anduses it, their friends will be able to seethe activity, click and start using it forthemselves.Graph Rank, a system that is intendedto give the most engaging and relevantapps the most prominence, willdetermine the way in which an app isdistributed. Every app
s Graph Rankwill be different in each instance. Forexample, my mom may be more
interested in meals that I’m preparing, so my interactions with a recipe box app will be moreprominent in her News Feed. However, my interactions with a music app (we don’t have the
same taste) may be viewed more times by my friends th
an by my mom because she’s not as
interested in that activity.Essentially, there are three ways users will see app interactions:1.
will be a real-time feed of friend activity to the right of the Facebook homepage, but it receives little prominence. The chances app activities will make it to theTicker are fairly high.2.
The News Feed
will require a considerable amount of engagement to have a high
enough EdgeRank score (the algorithm that determines what content is and isn’t worthy
of displaying in the News Feed by evaluating likes, comments and the source of theactivity) to be displayed.3.
(the new profile view) will only include the most engaging activity in any
month or year of a person’s life, unless the user adds it manually.
This is a particularly important shift for Facebook because it’s t
rying to share activity across the
web, outside of Facebook. The data Facebook can get on what users ―watch,‖ ―run,‖ ―read,‖ or