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Russian Standard Vodka - Advertising Research, Proposal, Media Plan, Sample Creative & Evaluation

Russian Standard Vodka - Advertising Research, Proposal, Media Plan, Sample Creative & Evaluation

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Published by Jaddan Bruhn
Advertising proposal, including research, promotional strategy, media plan, sample creative and evaluation metrics for Russian Standard Vodka 300ml ready to drink (premixed) product.
Advertising proposal, including research, promotional strategy, media plan, sample creative and evaluation metrics for Russian Standard Vodka 300ml ready to drink (premixed) product.

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Published by: Jaddan Bruhn on Sep 29, 2011
Copyright:Attribution Non-commercial

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06/09/2013

 
 P U R E  R U S S I A N
 
©
2011 Spark Advertising
“Spark incinerates your competition with ourinnovative approach to optimising your campaignthrough the delivery o tailored solutions to burnthrough the white noise”.
ignite your brand
Spark.
 
©
2011 Spark Advertising
The Agency
Spark is a new generation o avant-garde creative and media specialiststhat ocus on achieving outstanding results through cutting-edge,innovative solutions.Spark’s goal o igniting high-impact campaign outcomes to efectivelyexceed advertiser expectations is acilitated by our dedication toensuring all o Sparks compositions adhere to the agencys ideals o clarity, resonance, engagement and adaption.Utilising our award winning skill at maniesting optimal creativesolutions and advertising communication, matched with Spark’srened target audience proling techniques and enhanced capacityor augmented media placement strategies, our agency injects reshenthusiasm andcutting-edge insights, applying Sparks ideals to execute explosiveadvertising campaigns.
The People
Account Manager: Jaddan Bruhn
As Spark’s Account Manager, Jaddan is responsible or managingclient accounts, liaising between our clients and Spark’s creative andmedia departments, nurturing the dynamic relationships and uidinormation exchanges required to produce our work on time, onbudget and en pointe.
Media Strategist: Cedric Chai
Cedric’s skill at maximising the impact o our campaigns by artullyemploying cross platorm integration ensure the campaign messagereaches the designated target audience via the most efective touchpoints, with the requisite requency. His media strategising increasesour client’s ROI by igniting an efective execution based on precisionresearch, savvy media planning and canny negotiation.
Copywriter: Sreyna Chao
Spark’s Copywriter Sreyna operates in conjunction with our Art Directorto interpret the creative brie and lter our clients campaign objectivesinto outstanding copy that resonates throughout the campaign.
Art director: Joe Brown
Skilled at producing visual content that hits the mark every timethrough his mastery o Adobe’s Creative Suite, Spark’s Art Director Joeworks closely with our Copywriter and Media Strategist to implementhis visual problem solving capabilities, ensuring Spark’s advertising isefective, appropriate...........and highly ammable.

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