would require partnering with the MBTA for permission to locatethe map. All maps would be of consistent design, color and size.
In lieu of partnering with the MBTA for head house locations,in
stall maps of the entire city in each neighborhood near the “T”
stop or some other logical and visible place. The map of the city
would “highlight” or outline the
neighborhood in which it islocated.
(see attached “C”)
Install attractive signage depicting pick-up/drop-off points forlocal tour buses/trolleys and the routes they follow. (see attached
1” & D
Install larger banners on the light posts to inform of upcomingevents, regular exhibits & attractions. (see attached
Side note: Special meters for donations of spare change couldbe installed next to signage. This step would help to discouragepanhandling in the square, and all donations of spare changewould be divided amongst designated services for the
homeless. (see attached “F”)
Training the concierge and others who help to sell Central Square on ourbehalf is imperative to maintain a consistent message to the public.Suggestions:
list of events and activities for hotel conciergeand other ambassadors of the Square.
Offer regularly scheduled training forums to the hospitality industryand business partners (Gr. Boston CVB, Mass Lodging Assn, MassOfc of Travel & Tourism, etc.) to inform them of the message C2hopes to convey for its marketing efforts.
Educational Familiarization Trips
In partnership with the CSBA and the Cambridge Office for Tourism,arrange a series of familiarization trips to educate groups who are
instrumental in “ground level” marketing
on what is happening in CentralSquare so they can be an extension of the sales & promotional efforts.
Conduct a survey among these groups (i.e. the ConciergeAssociation, staff of the Massachusetts Office of Travel & Tourism,and the Greater Boston Convention & Visitors Bureau, Sales &Service teams of the area hotels) to get their perception of Central
Square prior to the ”re
Tag on to existing marketing efforts of businesses to broaden themarketing database for Central Sq.
Themes & Events
Under the guidance of the CSBA, themed events will be developed toappeal to locals and visitors. They could include the themes of Food,Science, Music, and Theatre, among others. The ultimate goal is tocontinue to showcase the variety of things to see and do in Central Squareto entice people to spend more time here.