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0601081 Promotional Strategies of Pepsi in Muzzafarpur

0601081 Promotional Strategies of Pepsi in Muzzafarpur

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Published by: ansarimohd_nazim on Sep 29, 2011
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02/03/2014

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APROJECT REPORTON“PROMOTIONAL STRATEGIES OF PEPSI INMUZZAFARPUR”FOR PEPSIBYUJJWAL KUMAR VERMAUNDER THE GUIDANCE OFPROF. SUNIL DOKESUBMITTED TOUNIVERSITY OF PUNEIN PARTIAL FULFILLMENT OF THE REQUIREMENTFOR THE AWARD OF THE DEGREE OF MASTER OFBUSINESS ADMINISTRATION (MBA)THROUGHVISHWARKAMA INSTITUTE OF MANAGEMENTPUNE-48
1 
 
COLLEGE CERTIFICATE
To Whomsoever It May Concern
This is to certify that
Mr. Ujjwal Kumar
 
Verma
is a bonafide student of our institute. He has successfully carried out his summer project titled
PromotionalStrategies of Pepsi in Muzzafurpur
” at
Lumbini Beverages Pvt. Ltd.
This is original study of 
Mr. Ujjwal Kumar
 
Verma
and important sources of dataused by him have been acknowledged in his report.The report is submitted in partial fulfillment of two years full time course of 
Mastersin Business Administration
 
(2006-2008)
as per the rule.
Prof. Sunil Doke Dr. Sharad Joshi
(Project Guide) (Director)2 
 
PREFACE
There is a famous saying "The Theory without practical is lame and practical withouttheory is blind".This modern era is era consumers. A consumer satisfies themselves according to their needs and desires, so they choose that commodity from where they extract maximumsatisfaction.It has been identified that in the beginning of 21
st
century the market has observed adrastic change. The successful brand itself in such a way that buyers in them in specialvalues which match their needs.Marketing is an important part of any business and advertisement is the mostimportant part of marketing.Summer tanning is an integral part of the MBA and student of Management have to undergo training session in a business organization for 6 weeks togain some practical knowledge in their specialization and to gain some working experience.Our institution has come forward with the o opportunity to bridge the gap byimparting modern scientific management principle underlying the concept of the future prospective managers.To the emphasis on practical aspect of management education the faculty of Management studies of Vishwakarma Institute of Management, Pune has with a modernsystem of practical training of repute and following management technique to the studentas integral part of M.B.A. in according with the above obligations under going project in“Lumbini Beverage Pvt. Ltd. Hajipur. The title of my project is “A Brief study of Promotional Strategies in Lumbini Beverages Pvt. Ltd. Hajipur, at Muzaffarpur”.Certainly, this analysis explores my abilities and strengths to its fullest extent for theachievement of organization as well my personal goal.3 

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