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Visual Conceit Handout

Visual Conceit Handout

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Published by Adonis Durado

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Published by: Adonis Durado on Sep 29, 2011
Copyright:Attribution Non-commercial

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10/04/2011

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Visual Conceit
The Secret Ingredient of the Secret Ingredient
Every designer knows that the classic recipe is goodheadline and good art. But we all know that thenewsroom is not a perfect world. Most often we geta good story with a crappy art. And this has becomeour existential wound, yet this does not mean thatas creative we'll cease to engage our readers. We’retold that putting the readers first would be the keyto our survival.But designers must learn to develop visualiza-tion techniques to captivate and engage its readers.This is not anymore a question of designing a goodpage — but designers must produce pages thatconstantly grab readers by the balls, tickle theirimagination, and perhaps propel them to utter themagic word: “Wow!”So how do we create a page that passes thewow-o-meter? And what is the secret to a “wow”page?Well, the key ingredient is simply to learn theconcept of 
visual conceit
.
CONCEPTUAL CONCEIT
The concept or idea as controlling element
STYLISTIC CONCEIT
The visual style as controlling element
by Adonis Durado, Design Director, Times of Oman // SND STL Conference, 2011
VISUAL CONCEIT
/ 1 of 7 / 
WHAT CONSTITUTES A GOOD PAGE?
 
TYPES OF VISUAL CONCEITDEFINITION
Visual conceit is a device, a method of dressing up, enriching,adding layer or dimension to a story. It’s a visual treatment otherthan employing metaphor within the context of the story andthe parameter of printed form.
 
CONCEITED APPROACHES: THE MANY WAYS TO SKIN THE CAT
VISUAL CONCEIT
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1
Be funnyor die.
Use humorand wit.
2
Don’tbe flat.
Go beyond twodimensions...Try tactile.
 
VISUAL CONCEIT
/ 3 of 7 / 
3
Artattack
Explore variousvisual stylesBe ecclectic.
4
Textualattack.
Headline treatmentin shock and awe.

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