The Secret Ingredient of the Secret Ingredient
Every designer knows that the classic recipe is goodheadline and good art. But we all know that thenewsroom is not a perfect world. Most often we geta good story with a crappy art. And this has becomeour existential wound, yet this does not mean thatas creative we'll cease to engage our readers. We’retold that putting the readers ﬁrst would be the keyto our survival.But designers must learn to develop visualiza-tion techniques to captivate and engage its readers.This is not anymore a question of designing a goodpage — but designers must produce pages thatconstantly grab readers by the balls, tickle theirimagination, and perhaps propel them to utter themagic word: “Wow!”So how do we create a page that passes thewow-o-meter? And what is the secret to a “wow”page?Well, the key ingredient is simply to learn theconcept of
The concept or idea as controlling element
The visual style as controlling element
by Adonis Durado, Design Director, Times of Oman // SND STL Conference, 2011
/ 1 of 7 /
WHAT CONSTITUTES A GOOD PAGE?
TYPES OF VISUAL CONCEITDEFINITION
Visual conceit is a device, a method of dressing up, enriching,adding layer or dimension to a story. It’s a visual treatment otherthan employing metaphor within the context of the story andthe parameter of printed form.