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Word Hero by Jay Heinrichs - Excerpt

Word Hero by Jay Heinrichs - Excerpt

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Yes, it’s true: you can learn how to be a verbal wizard!

Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever?

Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.

In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.

With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

To read more about Word Hero or Jay Heinrichs please visit Crown Publishing Group at www.crownpublishing.com.
Yes, it’s true: you can learn how to be a verbal wizard!

Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever?

Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.

In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.

With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

To read more about Word Hero or Jay Heinrichs please visit Crown Publishing Group at www.crownpublishing.com.

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Publish date: Oct 4, 2011
Added to Scribd: Sep 29, 2011
Copyright:Traditional Copyright: All rights reserved

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08/21/2013

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Copyright © 2011 by Jay Heinrichs All rights reserved.Published in the United States by Three Rivers Press, an imprint of theCrown Publishing Group, a division of Random House, Inc., New York. www.crownpublishing.comThree Rivers Press and the Tugboat design are registered trademarks of Random House, Inc.Library of Congress Cataloging-in-Publication Data is available.ISBN 978-0-307-71636-1eISBN 978-0-307-71637-8
printed in the united states of america 
Book design by Mauna Eichner and Lee FukuiCover design by Jessie Sayward Bright10 9 8 7 6 5 4 3 2 1First Edition

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