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Barringer Ppt03st

Barringer Ppt03st

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Published by: api-3727525 on Oct 15, 2008
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03/18/2014

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Chapter 3
3-1
\u00a92006 Prentice Hall

Entrepreneurship:
Successfully Launching
New Ventures, 1/e

Bruce R. Barringer
R. Duane Ireland
3-2
\u00a92006 Prentice Hall
Chapter Objectives
(1 of 2)
1. Explain what a feasibility analysis is and why it\u2019s
important.
2. Discuss the proper time to complete a feasibility

analysis when developing a business venture.
3. Explain a concept statement and its contents.
4. Describe the purpose of a product/service feasibility

analysis and the two primary issues that a proposed
business should consider in this area.
5. Identify three primary purposes for concept testing.
3-3
\u00a92006 Prentice Hall
Chapter Objectives
(2 of 2)
1. Define the term usability testing and explain why it\u2019s
important.

2. Describe the purpose of industry/market feasibility
analysis and the three primary issues to consider in this
area.

3. Explain the difference between primary research and
secondary research.
4. Describe the purpose of organizational feasibility analysis
and list the two primary issues to consider in this area.
5. Explain the importance of financial feasibility analysis
and list the most important issues to consider in this area.

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