Yellow arrow stickers with unique codeYellow arrow stickers have beenplaced in 380 cities globally
h t t p : / / y e l l o w a r r o w . n e t / v 3 / i n d e x . p h p
Presence:Yellow Arrow (2004)
Project Credits: Counts Media, Inc.- Christopher Allen,
Michael Counts, Brian House, Jesse Shapins
Yellow Arrow is a new way of exploring cities. Aharbinger of the “geospatial web”, Yellow Arrow beganin 2004 as a street art project on the Lower East Sideof Manhattan. Since then, Yellow Arrow has grownto over 35 countries and 380 cities globally, and hasbecome a way to experience and publish ideas andstories, via text messaging on your mobile phone andinteractive maps, online.
The project is built around the idea that everyplace is distinct and engaging if seen from a uniqueperspective. With this foundation, Yellow Arrowenables every place to become an attraction. Storiesare always tied to unique details, such as back-alleymurals or unique street markers, as well as to classic
locations, like the Empire State Building in New Yorkor the Reichstag in Berlin. Overall, the aim is for Yellow
Arrow to provide a frame and platform to see the worldin a new way.
Participants place uniquely coded Yellow Arrowstickers to draw attention to different locations and
objects - a favorite view of the city, an odd re hydrant,the local bar. By sending an SMS from a mobile phone
to the Yellow Arrow number, beginning with the arrow’sunique code, Yellow Arrow authors connect a story tothe location where they place their sticker. Messagesrange from short poetic fragments to personal stories
CH.14 CH.13 CH.12 CH.11 CH.02CH.09 CH.08 CH.07 CH.06CH.22CH.21CH.20 CH.19 CH.18 CH.17 CH.16 CH.15 CH.05 CH.04 CH.03