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Table Of Contents

E-commerce is not New
Electronic Data Interchange
Technology and Commerce
Origins of Commerce
Traditional Commerce
Views of Commerce
The Buyer’s Perspective
The Seller’s Perspective
Business Processes
Impact of E-Commerce
Three- Layer Model
Well-suited for E-Commerce
Best for traditional commerce
Questionable cases
Combinations of both
Different Type of E-Commerce
Advantages of E-Commerce
Advantages of E-Commerce II
Advantages of E-Commerce III
Disadvantages of E-Commerce
MYTHS About E-Commerce
Technical Model for An E- Commerce System
Questions
The Internet and the WWW
What is the Internet?
Early history of the Internet
The changing Internet
The new uses
Usenet
Newsgroups
Accessing newsgroups
Early use of the Internet
Commercial use of the Internet
Privatization
A growing Internet
A prehistory of the Web
CERN and hypertext
The birth of the Web
Terminology
Early Web browsers
GUI Web browsers
The growth of the Internet
Factors behind growth
Control of the Internet
Internet 2
A model for networking
Circuit switching
TCP/IP
Purposes of each protocol
Network layers
TCP/IP architecture
Positioning within the layers
Client/server model
HTTP and client/server
One page, multiple requests
Internet addresses
Dotted quads
Domain names
Uniform resource locator
A URL deconstructed
Anatomy of an e-mail address
Domain types
Internet utility programs
Finger
Ping
Architecture of A Web Based E-Commerce System
Java Script
DAY 3
Third Tier – Database Management System
ASP
Web servers
The role of a web server
Hosting considerations
Types of Web sites
Commerce sites
Content delivery site
What is Web hosting?
Benefits
Services provided
Summary
Examples
B2C e-commerce
Catalog display
Shopping carts
Transaction processing
B2B e-commerce
Levels of packages
Basic packages
Fundamental services
Banner exchange sites
Enterprise solutions
Web Platform Choices
Factors in performance
Benchmarking
Web server features
Core capabilities
Site management
Application construction
Dynamic content
Electronic commerce
Web server software
Apache Server
Microsoft IIS
Netscape Enterprise Server
Further information
Web server tools
Web portals
Push technologies
Intelligent agents
Example uses
We Learned
Day 4
Session Tracking
Four Methods
Servlet Session Tracking API
Security
Risk analysis
Types of threats
Security terminology
Security policy
History
E-commerce threats
Copyright and IP
Threats
Protecting copyrights and IP
Digital watermarks
Outline
Secrecy vs. privacy
Cookies
Anonymous browsing
Client threats
Viruses
Worms
Trojan horse programs
Active content
Java
JavaScript
ActiveX controls
Graphics and plug-ins
Protecting client computers
Digital certificates
Netscape Navigator
Communication channel threats
Sniffer programs
Integrity threats
Necessity threats
Encryption
Early cipher systems
Modern cipher systems
Knowledge needed
Types of cryptosystems
Private-key cryptography
Key distribution center
DES
Public-key cryptography
Authentication
RSA
PGP
Key agreement protocols
Digital envelopes
Key management
Digital Certificate System
Secure protocols
SSL
Types of communication
SSL key length
Limitation
Secure HTTP
Establishing contact
Security techniques
Transaction integrity
Message digest
Digital signature
E-commerce security
Server threats
Entering passwords
Username/password pairs
Database threats
CGI threats
Buffer overflows
Securing the server
Access control
Firewalls
Types of firewalls
Electronic Payment System
Features of Payment Methods
Secure Electronic Transaction
Network Architecture of SET System
Set Digital Certificate System
Dual Signature Generation and Verification
Digital Envelope
Building a presence
Web presence goals
Elements of a Web site
Purposes for visiting a site
Difficulties in delivering content
Strategies
Finding and reaching customers
Types of interactions
The Web
Effectiveness of mass media
Micromarketing
Web-specific measures
Comparisons
Technology and marketing
Branding
Differentiation
Relevance
Perceived value
Emotional branding
Rational branding
Other branding strategies
Costs of branding
Business models for the Web
Selling goods and services
Selling digital content
Advertising supported
Advertising-subscription mixed
Fee-for-transaction
International e-commerce
Language issues
Common languages
Multiple language sites
Handling language displays
Translation/localization
Culture issues
Labeling issues
Ways of doing business
Internet access
Culture and the law
Infrastructure issues
Ethical issues
Defamation
Privacy rights
Some principles
The legal environment
Borders and jurisdiction
Power
Effects
Legitimacy
Notice
Jurisdiction on the Internet
Sufficient jurisdiction
Subject-matter jurisdiction
Personal jurisdiction
Long-arm statutes
International issues
Taxation and e-commerce
Types of taxes
Federal income taxes
State and local income taxes
Sales taxes
Contracting
Contracting on the Web
Written contracts
Warranties
Web site content
Trademark infringement
Deceptive trade practices
Thanks and Good Bye
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7439120 Ecommerce

7439120 Ecommerce

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Published by vicky241989

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Published by: vicky241989 on Sep 30, 2011
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