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Social Media MOD1

Social Media MOD1

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Published by sencer110
social media
social media

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Published by: sencer110 on Sep 30, 2011
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09/30/2011

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Sadece1Lira Published...Social Networking
Module 1: How to Use Social Media to Drive Revenue
Contents
Sadece1Lira Published................................................................................................ 1Social Networking .................................................................................................... 1Contents ..................................................................................................................... 1What is social media? ................................................................................................. 4Overview .................................................................................................................... 4 Top social networks and penetration rates .............................................................. 4Who generally uses social networks? ................................................................... 5Major Social Media Sites Where’s the party? .............................................................. 6Facebook ................................................................................................................. 6Brief site overview/history .................................................................................... 6Key site features/functions ................................................................................... 6General user demographic (source: facebook.com) ............................................. 6Business applications ........................................................................................... 6MySpace .................................................................................................................. 7 YouTube .................................................................................................................. 8 Twitter ..................................................................................................................... 9LinkedIn ................................................................................................................. 10Creating Your Social Media Page - Sign Me Up! ........................................................ 11Visit and create accounts ...................................................................................... 11Facebook ............................................................................................................ 11
 
MySpace, YouTube, & Twitter ............................................................................. 11LinkedIn ........................................................................................................................... 12What is social media’s role in online marketing? ...................................................... 12 Traditional methods of online marketing ............................................................... 12Marketing With Social Media ................................................................................. 13How and why are businesses using social media? .................................................... 13Social buzz measurement tools ............................................................................. 14Competitive Landscape Analysis: ......................................................................... 14Creating a Social Media Road Map ........................................................................... 15Driving revenue and building brand recognition/loyalty ........................................... 15Facebook business basics ...................................................................................... 15Pages and Fans .................................................................................................. 15Setting up a Page ............................................................................................... 16Sending Notes to Fans ........................................................................................ 16Updating Fans .................................................................................................... 17Administrators and Settings ............................................................................... 17Promoting Pages with Events ................................................................................... 17Promoting Pages Outside of Facebook ..................................................................... 18Measuring Page Traffic and Effectiveness ................................................................ 18Groups and Members ............................................................................................... 18Paid advertising ........................................................................................................ 19 Twitter business basics ............................................................................................. 20Personal vs. business accounts ............................................................................. 20Update Settings ..................................................................................................... 20 Tweeting and following Tweets ............................................................................. 21 Tweeting ................................................................................................................ 21
 
Include links in the Tweet ...................................................................................... 22Re-tweet ................................................................................................................ 22Followers ............................................................................................................... 22Attracting followers and following others .............................................................. 22Follow the Terms of Service .................................................................................. 22Best practices for Twitter success ......................................................................... 23Build your own social media marketing roadmap ..................................................... 23Define your marketing goals and objectives ......................................................... 23Create a personality and stick with it .................................................................... 23Determine your audience ...................................................................................... 24Select appropriate social media networks ............................................................. 24Consider paid advertising ...................................................................................... 24Put the plan in writing – document the social media marketing plan and use it totrack progress ....................................................................................................... 24Management approval........................................................................................... 24Launch social media campaigns ............................................................................ 24Measure results ..................................................................................................... 24

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