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Making Money on Mobile:
Best Practices & Tips for DrivingRevenue on Mobile Games
Rob Carroll
Director of PublishingTapjoy
Tapjoy Inc. Confidential : : :
2
Level PacksPaid DownloadsLite to FullVirtual Goods
Ad’s
Bundle Packs
Driving Revenue in Mobile Games
Tapjoy Inc. Confidential : : :
3
Paid Download
Paid Download
•
Known revenue
•
Fire and forget
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Difficult to get the user tospend on something they
don’t know
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One time revenue from theuser
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Ranking is critical
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