When undertaking a crowdfunding project of your own, be sure to avoid thesecommon pitfalls:
ng unrealistic fundraising goals: “Internet Angels” (wealthy strangers
trolling the internet looking to give away large sums of money) are theexception, not the rule.
Underestimating the importance of marketing your project: The assumption
that “If You Build It, They Will Come” (simply posting to a crowdfunding
platform and expecting contributions) is a conviction best left to KevinCostner movies.Crowdfunding is WORK, but it is smart work.Based on extensive experience and persp
ective with crowdfunding patterns, we’ve
7 Tips for Crowdfunding Success
1. Define Crowdfunding
Crowdfunding is an online event with a beginning, middle, and end. It is afundraising process with a deadline. Crowdfunding is trade, not aid
wheretangible goods and services are offered in return for financial contributions. It isnot charity or financial investment. Be clear and precise. Make sure that yournetwork of potential supporters knows what crowdfunding is and how it works.Embrace the f
act that you’re pioneering a new way to fund science.
2. Identify Your Allies
Crowdfunding is a team sport. Success will require help from your friends, family,and wider network. Make a list of your teammates, including direct collaborators,high impact financial contributors, and broadcasters (press contacts and socialleaders) who can spread your project to wider circles.
3. Create a Great Project
Make sure that your project is worthy of your time and other people’s attention.
is your project important to you? If your answer is powerful enough, it will