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Table Of Contents

Introduction: Overview of the Case
Overview of Case Frameworks
Marketing/Strategy Concepts Review – Overview
Marketing/Strategy Concepts Review – The 4 Ps
Marketing/Strategy Concepts Review – Contribution Analysis
Marketing/Strategy Concepts Review – Market Sizing And Segmentation
Operations Concepts Review
Profitability Framework
Helpful Hints
Practice Cases
Practice Case 1 (Retailer)
Practice Case 2 (Butcher Shop)
Practice Case 3 (Juice Producer)
Practice Case 4 (Chemical Manufacturer)
Practice Case 5 (VieTire)
Practice Case 6 (World View)
Practice Case 7 (Le Seine)
Practice Case 8 (Beer Brew)
Practice Case 9 (Wheeler Dealer)
Practice Case 10 (Travel Agency)
Practice Case 11 (Hospital)
Practice Case 12 (E-Grocery)
Practice Case 13 (Formula Producer)
Practice Case 14 (Pharmaceutical Company)
Practice Case 15 (Scotch Manufacturer)
Practice Case 16 (Regional Jet Corporation)
Practice Case 17 (British Times)
Practice Case 18 (Children Clothes E-Retailer)
Practice Case 19 (Consumer Products)
Practice Case 20 (The Video Store)
Practice Case 21 (The English Church)
Practice Case 22 (HBS as a Business)
Practice Case 23 (Fast Food Restaurant)
Practice Case 24 (Automobile Producer)
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HBS Case Study Guide

HBS Case Study Guide

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Published by unicornstar

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Published by: unicornstar on Oct 01, 2011
Copyright:Attribution Non-commercial

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04/24/2014

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