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Becky Pearce Resume - Oct2011

Becky Pearce Resume - Oct2011

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Published by Becky Pearce
Experienced in Account Management, Corporate Communications and Social Business Strategies and Tactics
Experienced in Account Management, Corporate Communications and Social Business Strategies and Tactics

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Categories:Types, Resumes & CVs
Published by: Becky Pearce on Oct 01, 2011
Copyright:Attribution Non-commercial


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Flower Mound, TX 75022 |becky.l.pearce@gmail.com LinkedIn.com/in/beckypearce | Twitter.com/beckypearce
Page 1 of 2 10/1/11
A marketing and communications professional looking for a role that will fully utilize mybackground in digital and social media.
Highly motivated, loyal and versatile communications specialist with twelve years of experience in account andproject management, corporate strategy, and corporate communications. Skilled at using digital and traditionalmedia to build effective, productive working relationships with clients and staff. Excellent knowledge of socialmedia, digital marketing, content management, as well as effective strategies and tactics for employeeengagement. 
Communications Director
- Ivie (Flower Mound, TX)
February 2011
July 2011
Established the Communications department as a key part of the company, as well as launchedCommunications as a new service offering.
Launched an internal corporate community, which included analyzing various platforms, providing aproposal and business plan to company owners for approval, laying the strategic groundwork to establishthe look and tone of the community, launching the community to employees, and ultimately serving as thecommunity manager.
Supported the department in public relations and event planning services, including writing proposals,project management and attending events as a representative of the client.
Launched an email newsletter program to share knowledge and key findings with clients and prospects.
Managed the company volunteer program and planned community service events.
Handled content planning, management and coordination of the company's various websites andpublications, including social media sites, corporate blog, email communication, as well as internal andexternal newsletters.
Launched and managed a team of subject matter experts from various departments in the company whoassisted with planning and creating content for the corporate blog and Twitter page.
Director of Business Strategy
- Ivie (Flower Mound, TX) April 2006
February 2011
Worked with the Executive team to establish the Business Strategy department as an integral part of thecompany's evolution.
Performed extensive research to provide strategic guidance for executive team to determine key initiativesand growth areas.
Created the company vision, mission and values and rolled out company-wide to re-establish the companyin the eyes of employees.
Spearheaded the development of digital marketing as a new service area for the company, including email,social media, web development, and mobile marketing.
Provided guidance and advice for clients as they began to embark into the digital marketing space.
Created a company-wide "town hall" meeting to engage associates in office locations throughout the U.S.
Launched a corporate employee volunteer program and community service program.
Launched a corporate blog, Facebook Page and Twitter account to engage with employees, clients andprospects.

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