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AWillis_PechaKucha_DesignDoc

AWillis_PechaKucha_DesignDoc

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Published by aimeecwillis
Support and justification for design of the Pecha Kucha presentation
Support and justification for design of the Pecha Kucha presentation

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Categories:Types, School Work
Published by: aimeecwillis on Oct 01, 2011
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INTE 6710 ~ Creative Designs for Instructional MaterialsProject 1: Pecha Kucha Presentation Design Document
Aimee Cameron Willis
September 24, 2011
1. Significant Purpose
Creative writing…these are horribly intimidating words to many people, especially tolearners who are being “forced” to write creatively in their Language Arts class. Idesigned an EdWeb titled
Passion and Theme: Giving Life to Creative Writing 
tosupport the 14-18 year old targeted audience in demystifying the creative writingprocess. Additionally, the Edweb provides concrete examples and activities thatencourage the learner to draw on the themes of life all around him/her to inspirepassion, which is the mother of creative writing. The purpose of this Pecha Kuchapresentation is to provide an interest piquing experience that generates excitement for the content and inspires an audience of potential learners to access the Edweb.The reason I am creating a presentation to promote the Edweb lies within the objectivesset forth that the presentation will be designed to accomplish, which are…1-Given the content of the Pecha Kucha presentation, the learner will questionformerly held opinions about the act of creative writing.2-Given the content of the Pecha Kucha presentation, the learner will seek moreinformation on the subject matter as provided by the Passion and Theme Edweb.3-Given the instructional information at the conclusion of the Pecha Kuchapresentation, the learner will be able to locate the Passion and Theme site.Therefore, the learners’ questioning, seeking and locating are the priorities behind thedesign of the presentation. From the point of view of the learner, the presentationshould affect him/her emotionally in order to pique interest in the subject of creativewriting, which often carries negative feelings and attitudes. This means the presentation“must be understandable, memorable and effective in changing thought and behavior”(Heath, 2008, p.4). Therefore, the presentation should introduce thought changingmaterial via strong visual content in order to affect the behavior intended, which is toseek more information on the subject provided by the Edweb.Many learners feel they just can’t write, because they don’t know what to write about, or they are terrible at grammar, so their writing is no good, anyway. The intention of thepresentation is to preview how the Edweb will crack these excuses wide open in a fun,relevant way and inspire the audience to seek to learn more about how creative writingis not some mythical creature, but an accessible creative outlet regardless of who youare or from where you come.
INTE 6710 ~ Project 1Page 1
 
From the perspective of the learner, the presentation will encourage questioning of whatthey believe about creative writing, motivate them to seek more information accessiblein the Edweb and provide the information to easily locate the site that deals with a topicthey are excited to know more about.The opportunity that the presentation will address not only includes creating interest for the Edweb, but also the problem of time invested by instructors to communicate thedata embraced by the Edweb. The Edweb is meant as a voluntary, supplementalinstructional tool that learners can access. For the most part, traffic to the Edweb site isdirected by instructors providing the link as a means of enrichment for extra credit. TheEdweb is designed to take the learner between one to one and a half hours to complete.The learner is informed of the site’s content and time allowance on the home page by a‘Mark Twain’ tour guide character. However, in less than 7 minutes, instructors will nowbe able to show an interesting, engaging presentation to a large group of learners (anentire class) that will provide more opportunity for exposure in less time, whichdescribes the condition in which the presentation is utilized. Instead of being dependanton instructors remembering the site, advocating for it and providing enough informationto motivate learners to visit it, the site now has a compact, emotionally charged‘advertisement’ that will raise awareness and direct traffic to Edweb. The presentationalso takes responsibility off of participating instructors by providing them access to atime saving, interest motivating presentation so they are not burdened with promotingthe site on their own.Being 14-18 year old Language Arts students, the learning audience for thispresentation presents its own set of challenges in that keeping their interest is known tobe difficult, much less inspiring them to move from the presentation to accessing further instruction. It is for these reasons that I feel a Pecha Kucha presentation is the perfectplatform on which to introduce the content, connect with potential learners and inspirethem to engage in further learning activities. Since attention wanes after 10 minutes(Medina, 2008, p.74), a 6 minute 40 second emotionally charged presentation will bethe key to quickly winning and maintaining the attention of the targeted audience. Thepresentation provides this set of learners with the opportunity to quickly evaluate their current attitude about creative writing, decide whether or not the visual content providedby the presentation is stimulating enough to change negative attitudes they may haveand finally determine if they are inspired enough to access the site promoted.Understanding what is important to the audience will play a key role in the design anddevelopment of this Pecha Kucha presentation, so that the visuals “speak” to their interests and are relevant to the lives they lead. The audio will be in service to thevisuals and will be designed to complement the images and not overload or overwhelmthe learner.Key characteristics of the intended audience are…1- similarity in age2-experience in instructor led Language Arts courses3-desire for stimulating learning experiences
4-
proficiency of technology
5-
exposure to the influence of popular culture
INTE 6710 ~ Project 1Page 2
 
I believe that these characteristics will be driving factors in designing a presentation thatis relevant to this audience, has the ability to captivate their attention and inspires themto visit the Edweb for further instruction. As with the Edweb, the Pecha Kuchapresentation will be designed to capture interest using references to popular culture,which will create relevance between the subject matter and the learner. Strong visualsthat would draw interest in this age group are also a foundation for the presentation,which not only includes images popular in culture, but also images that convey feelingsand attitudes they can identify with, such as frustration during the writing process,feelings of shame because of perceived lack of inability to write and inspiration that canbe drawn from within popular literary themes that are reflective in their own lives.
2. A Picture of the Future
Ideally, life after the presentation for the intended audience will take the learningobjectives from prospective ideals to positively measurable data. As noted, the learningobjectives the presentation will be designed to achieve are…1-Given the content of the Pecha Kucha presentation, the learner will questionformerly held opinions about the act of creative writing.2-Given the content of the Pecha Kucha presentation, the learner will seek moreinformation on the subject matter as provided by the Passion and Theme Edweb.3-Given the instructional information at the conclusion of the Pecha Kuchapresentation, the learner will be able to locate the Passion and Theme siteThe presentation will be made available on a server such as Youtube, therefore keepingtrack of the number of views will provide empowering information. In the case of aLanguage Arts instructor presenting the Pecha Kucha presentation to an entire class, asimple entry into the comments section under the video on Youtube noting the number of learners the “view” constitutes would be tremendously helpful in keeping track of audience exposure. I understand this may be expecting a lot in the way of participatinginstructor responsibility, but those Language Arts teachers willing to provide the Edwebas voluntary extra credit enrichment will also benefit by providing needed data. Theongoing collection of data would be made available to the participatory instructors interms of numbers of learners that completed the Edweb training. This data couldmeasure improvement in the quality of creative writing and enthusiasm for the subjectwithin those same Edweb participants and the Language Arts class. Therefore,participating Language Arts instructors and Edweb instructional designer workingtogether to provide feedback and data benefits everyone, including the learner. Apicture of the future shows shared data will provide needed information to continuallyimprove the Edweb, which will continue to enhance the learning experience it is meantto provide…which is a bright future.The number of hits the Edweb site receives in conjunction with the number of views of the presentation will provide pertinent information in measuring objective #2. There is adirect correlation between how many potential learners view the presentation and thenseek to access the Edweb, which measures how successful the Pecha Kucha
INTE 6710 ~ Project 1Page 3

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