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Ayurveda

Ayurveda

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Published by api-3729229
branding of ayurveda
branding of ayurveda

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Published by: api-3729229 on Oct 15, 2008
Copyright:Attribution Non-commercial

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03/18/2014

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AYUREDA
AYUREDA
HIMALYA DRUGS
AYRUVEDA
AYRUVEDA
\ue000Its is a leading company in herbal.
\ue000Revenues is 2.5 billon operations were spread over 55
countries.
\ue000Four segments products medicinal supplements, personal
care, pure herbs and animal health.

\ue000Market research: age-old branch of medicine.
\ue000Tasks: ayurveda was modern and image.
\ue000It is able to destroy the notion made by sadhus.
\ue000The company aimed to project the fact that products are

in ayurvedic concepts.
AYRUVEDA
AYRUVEDA
\ue000Tag line: GET ON WITH LIFE.
\ue000It conveyed strongly by a protagonist, and it is (dadima)
soumitro banerji.
\ue000In advertisement they showed DADIMA was a double
doctorate in molecular biology.
\ue000The campaign was targeted at cable and satellite
households.
\ue000HDC ran over 2000 spots on various leading channels.
\ue000They opting for the \u2018tried-and-tested\u2019 so that they kept
there own retail outlets and displaying the details of the
products.

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