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SCDL - Marketing Management

SCDL - Marketing Management

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Published by: api-3733148 on Oct 15, 2008
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03/18/2014

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SCDL – 2
nd
Semester – Marketing Management
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Page 1 of 31
 
SCDL – 2
nd
Semester – Marketing Management
 
True/False
Question Product variety marketing presents different choices to set the companys' productapart from competitors.Correct Answer TrueYour Answer True 
Multiple Choice Multiple Answer 
Question Key concepts of systems view of management includesCorrect Answer Optimisation concept , Total cost concept , Cost trade-off conceptYour Answer Optimisation concept , Total cost concept , Cost trade-off concept
Multiple Choice Multiple Answer 
Question Characteristics of mass market strategy are :Correct Answer One market mix for target market , One distribution and promotion strategyYour Answer One market mix for target market , One distribution and promotion strategy
Multiple Choice Single Answer 
Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer FamilyYour Answer Family 
Multiple Choice Single Answer 
Question New product forms and brands enter in which stage of product life cycle?Correct Answer GrowthYour Answer Growth 
Multiple Choice Multiple Answer 
Question The external sources of Primary data are :Correct Answer Retailer , Wholesaler , LibrariesYour Answer Retailer , Wholesaler , Libraries
Select The Blank
Question ________ research involves using past experiences to find solutions to marketingproblemsCorrect Answer HistoricalYour Answer Historical
Page 2 of 31
 
SCDL – 2
nd
Semester – Marketing Management
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Page 3 of 31

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