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Marketing da Inovação

Marketing da Inovação

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Published by 256-693

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Published by: 256-693 on Oct 02, 2011
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10/02/2011

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 Report produced for the EC funded project 
 INNOREGIO: dissemination of innovation and knowledge management techniques
 
by
LEIA Technological Development Center 
M
ARCH
2000
 M  M  M 
 A A A R R R E  E  E  I  I  I  N  N  N GGGOOO  I  I  I  N  N  N  N  N  N OOO A A A I  I  I OOO N  N  N 
 
 
 
Contents
1 Description
 
1.1 What is the Marketing of Innovation1.2 Objectives of the technique1.3 Description /structure of the methodology /alternative solutions1.4 Expected results /benefits1.5 Characteristics of firms/ organisations and service providers
2 Application
 
2.1 Where technique has been applied (firms/ organisations)2.2 Types of firms /organisations concerned2.3 Implementation cost (study and application in separate)2.4 Conditions for implementation
3 Implementation
3.1 Step/ Phases3.2 Partial techniques and tools included in each step3.3 Related software
4 Bibliographic referencesAnnexes
Annex 1: IdeasgenAnnex 2: ProdiagAnnex 3: CompanalAnnex 4: DTIAnnex 5: QFDAnnex 6: Diagn
 
 
1
INNOREGIO
Marketing of innovation
A process is a methodology that is developed to replace the old ways and to guide corporateactivity year after year. It is not a special guest. It is not temporary. It is not to be tolerated for awhile and then abandoned
.
Thomas H. Barry
Managing the Total Quality Transformation 
)
LEIA Technological Development Centre

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