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A Note of Guidance on Government Health Warnings on Cigarette and Cigarette Tobacco Advertisements for Television

A Note of Guidance on Government Health Warnings on Cigarette and Cigarette Tobacco Advertisements for Television

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Published by Lian Las Pinas
Cigarette advertisement the written Health Warning will be carried throughout the television advertisement
Cigarette advertisement the written Health Warning will be carried throughout the television advertisement

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Published by: Lian Las Pinas on Oct 03, 2011
Copyright:Attribution Non-commercial

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10/03/2011

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A Note of Guidance on Government Health Warnings on Cigaretteand Cigarette Tobacco Advertisements for Television
1.The standard wordings and layout of Health Warnings for cigarette andcigarette tobacco advertisements for television will beEnglish:Chinese :2.The language of the Health Warning must be the same as thepredominate language used in the advertisement. For advertising ontelevision, the language of the Health Warning must be the same as thedesignated language of the broadcast channel.3.Unless otherwise directed by the Television Authority, the HealthWarning will appear throughout the television advertisement and occupyat least 20% of the television screen in the form of a clearly legible bandat the bottom of the television screen4.The typestyles for Health Warnings in English and Chinese are “Univers”,and “Gothic”
 
respectively.5.The characters of the Health Warnings will be white printed on a blackbackground arranged in the layout indicated in Section 1 above, and thesize of the characters will correspond proportionately to the size of thewarning area appearing on the television screen. (Taking a 20 in. /50cm.television screen as an example, the minimum height of the charactersin the two-line layout in the Health Warning in English will be 1 cm; inthe one-line layout in the Health Warning in Chinese will be 2cm.)6.In addition to the written Health Warning, there should be a voiceover,repeating orally in the same language as the designated language of thebroadcast channel the Health Warning message at the end of thetelevision advertisement lasting not less than 3 seconds during whichthere should be no other noise/music distracting from the effect of theverbal Health Warning.7.Billboards and advertisements for bonafide television programmesponsorship ere also required carrying Health Warnings in the manner asrequired for a television advertisement. Advertisements which containany express or implied inducement, suggestion or request to purchase orsmoke cigarettes or cigarette tobaccos; or relate to smoking in termswhich are calculated, expressly or impliedly, to promote or encouragethe use of cigarette or cigarette tobaccos ; or feature any audio/visualmessages and slogans, theme music, or pictorial device commonly
 
GOVERNMENT WARNING :CIGARETTE SMOKING IS HAZARDOUS TO HEALTH
政府忠告市民:吸煙危害健康

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