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teori_perilaku_konsumen

teori_perilaku_konsumen

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Published by api-3737487
Income Effect & Subtitution Effect
Income Effect & Subtitution Effect

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Published by: api-3737487 on Oct 15, 2008
Copyright:Attribution Non-commercial

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03/18/2014

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MICROECONOMICS
An Analysis of Business Issues
Teori Prilaku Konsumen dalam
(Income Effect & Subtitution Effect)
14/10/08
2
Consumer Behaviour

Sasaran hasil:
2. Tujuan teori ekonomi perilaku konsumen
3. Perbedaan antara Perilaku Konsumen dan

teori di dalam Pemasaran
4. Pendekatan utama ke perilaku konsumen
dalam Ekonomi
14/10/08
3
Teori ekonomi Perilaku
Konsumen

\u2022Adalah bukan analisa deskriptif dan menyangkut
mata rantai antara konsumen\u2019 pribadi, sosial dan
karakteristik psikologis dan perilaku pembelian
mereka

\u2013mencari isu dalam pemasaran

\u2022Mereka membuat abstrak dan analisa logis dari apa
yang dimaksud oleh \u2018 rasionalisasi perilaku pilihan\u2019
dan rasionalisasi implikasi perilaku

\u2013sebagai contoh, apakah benar konsumen yang
rasional akan membeli lebih banyak suatu produk
ketika harganya jatuh?

\u2013memulai dengan penjelasan \u2018 rasionalisasi pilihan\u2019
dan kemudian lanjutan pada konsekuensi

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