Macro-Environment:
PESTEL Analysis
© 2012 Berlin Asong. All rights reserved.
2
I.Macro Environment Analysis (BESA).i.Using the PESTEL model to conduct macro environment analysis.ii.Where should you focus the analysis?iii.What are the attributes of an excellent macro-environment analysis?
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© 2012 Berlin Asong. All rights reserved.
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Macro Environment
Macro Environment Analysis (BESA).
Using the PESTEL model to conduct macro environment analysis.
Where should you focus the analysis?
What are the attributes of an excellent macro-environment analysis?
Using the PESTEL model to conduct macro environment analysis.
Where should you focus the analysis?
What are the attributes of an excellent macro-environment analysis?
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