Campaigns to Capabilities
Social Media & Marketing 2011
Selected InsightsOctober 2011
Facebook, Twitter and YouTube are the corner stones of mostsocial media strategies
1
Priority Social Media Platforms
% of respondents who say that this social media platform is in their top 3
2%8%13%25%25%42%77%94%
MySpaceLinkedInYouTubeLocationbased (e.g.,FourSquare)TwitterBlogsFacebookCompany-Owned SocialPlatforms
Key Observations
Respondents reported that they use multiple socialmedia platforms –sample average was 4.6
Facebook & Twitter are by far the most broadlyused and highest priority platforms
Location-based social media is still emergent
MySpace is only a priority platform for a limitednumber of respondents –most do not use it at all
Source:Booz & Company / Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results
Today, social media live primarily within marketing, digital & PR
2
Departments Responsible for Leading Social Media Today
% of respondents
8%8%10%16%26%48%62%81%
ITProductDevelopmentSales / CommerceCustomerServicePRDigitalMarketingResearch
Key Observations
Marketing departments are primarilyresponsible for social media today
However, it is often spread across multipledepartments
More leading edge companies use social for abroader variety of applications
Source:Booz & Company / Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results
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