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Alexander Førrisdahl Nathan
Stefan Holmberg
Thomas Hansen
3. Afgrænsning........................................................................................................... 7 4. Metode................................................................................................................... 8 5. Kildekritik............................................................................................................... 9 6. Virksomheds præsentation..................................................................................... 9
6.1 HISTORIE.................................................................................................................................................................................................................9 6.2 EJERSTRUKTUR......................................................................................................................................................................................................10 6.3 ORGANISATIONSSTRUKTUR.................................................................................................................................................................................11 6.4 MISSION, VISION, STRATEGI & MÅLSÆTNING................................................................................................................................................11
6.4.1 Mission.......................................................................................................................................................................................................11 6.4.2 Vision..........................................................................................................................................................................................................11 6.4.3 St rat egi......................................................................................................................................................................................................11 6.4.4 Målsætning..............................................................................................................................................................................................11
8.1 SUBSTITUERENDE PRODUKTER...........................................................................................................................................................................18 8.2 ADGANGSBARRIERER – TRUSLEN FRA NYE KONKURRENTER...........................................................................................................................19 8.3 KUNDESTYRKE.......................................................................................................................................................................................................20 8.4 LEVERANDØRSTYRKE............................................................................................................................................................................................21 8.5 KONKURRENCEINTENSITETEN -DELK ONK LUSI O N............................................................................................................................................21
12.1 UDVIKLING I RESULTATET AF PRIMÆR DRIFT (EBIT)...................................................................................................................................27 12.2 AFSÆTNING OG PRISUDVIKLING......................................................................................................................................................................28 12.3 UDVIKLING I PRODUKTIONSOMKOSTNINGER..................................................................................................................................................28 12.4 UDVIKLING FORSKNINGS- OG UDVIKLINGSOMKOSTNINGER........................................................................................................................29 12.5 UDVIKLING I SALGS- OG DISTRIBUTIONSOMKOSTNINGER...........................................................................................................................30 12.6 UDVIKLING I ADMINISTRATIONSOMKOSTNINGER..........................................................................................................................................30
13.1 ROIC – RETURN ON INVESTED CAPITAL.......................................................................................................................................................31 13.2 SAMMENHÆNG MED AOHO G OG...................................................................................................................................................................32 13.3 FINANSIEL GEARING – FGEAR, SPREAD OG R...........................................................................................................................................32
14.2.1 Estimering af ej ernes afkast krav.................................................................................................................................................36 14.2.2 Estimering af frem medkapitalsomkostninger.........................................................................................................................37 14.2.3 Estimering af WACC..........................................................................................................................................................................37
15.1.1 Salgsvækst............................................................................................................................................................................................39 15.1.2 Overskudsgrad.....................................................................................................................................................................................40 15.1.3 Effektiv skat teprocent.......................................................................................................................................................................40 15.1.4 Lånerente, r..........................................................................................................................................................................................41 15.1.5 Udsædvanlige post er........................................................................................................................................................................41 15.1.6 FGEAR......................................................................................................................................................................................................41 15.1.7 Nettodividende.....................................................................................................................................................................................41 15.1.8 Aktivernes om sætningshastighed (AOH)..................................................................................................................................41
15.2.1 Nettodriftsakt iver (NDA)..................................................................................................................................................................42 15.2.2 NFF og NFO...........................................................................................................................................................................................42 15.2.3 Egenkapitalen.......................................................................................................................................................................................43
17. Følsomhedsanalyse............................................................................................ 44 18. Konklusion.......................................................................................................... 45 19. Perspektivering.................................................................................................. 47 20. Litteraturliste..................................................................................................... 48
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