Management Education, Sahibabad, Ghaziabad has done his Summer Project \u2013 GAUGING THE SALES POTENTIAL OF DIESEL ENGINE SETS IN RAJASTAHN WITH SPECIFIC REFERENCE TO 15-40HP ENGINES \u2013in EICHER TRACTORS, FARIDABAD under my guidance. The duration of the
Ghaziabad. The project has been done at Eicher Tractors, a unit of Eicher Limited, Faridabad. I take this opportunity to thank Prof. H.P. Gupta, Director, IME for providing me an opportunity to take this project work. I would also like to thankMr.
all I would like to thank Mr. Ramesh Kini, Deputy Marketing Manager, Eicher Tractors, who was my project guide and was closely associated with the project right from the beginning and under whose supervision and guidance whole of the project has been completed. My sincere thanks also goes to those dealers who participated in the survey work, and people of Rajasthan, who selflessly revealed several information, without which I would not have been able to unravel several mysteries of the engine world, which is now part of this report.
\ue000Market segments in engine sale were identified.
\ue000Customer behaviour in purchase of engine gauged.
\ue000Warranty / service policy of different companies are examined.
\ue000Relative competition ratio among 3 segments of engine sales
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