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Project Eicher

Project Eicher



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Published by api-3738232
Original Research Work On diesel Engine market
Original Research Work On diesel Engine market

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Published by: api-3738232 on Oct 15, 2008
Copyright:Attribution Non-commercial


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This is to certify that RAMESH KUMAR, PGDM (Second Year) of Institute of

Management Education, Sahibabad, Ghaziabad has done his Summer Project \u2013 GAUGING THE SALES POTENTIAL OF DIESEL ENGINE SETS IN RAJASTAHN WITH SPECIFIC REFERENCE TO 15-40HP ENGINES \u2013in EICHER TRACTORS, FARIDABAD under my guidance. The duration of the

project work was two months i.e. from 1st May 2003 to 30th June 2003.
Dy. Marketing Manager
Eicher Tractors
59, NIT, Faridabad
The project \u201cGauging the sales potential of 15-40 HP Diesel Engine sets in Rajasthan\u201d,
has been undertaken, in partial fulfillment of the requirements of Post Graduate
Diploma in Management (PGDM) offered by Institute of Management Education,

Ghaziabad. The project has been done at Eicher Tractors, a unit of Eicher Limited, Faridabad. I take this opportunity to thank Prof. H.P. Gupta, Director, IME for providing me an opportunity to take this project work. I would also like to thankMr.

Srikant Kapoor, Faculty, IME, for providing guidance during the project. And, above

all I would like to thank Mr. Ramesh Kini, Deputy Marketing Manager, Eicher Tractors, who was my project guide and was closely associated with the project right from the beginning and under whose supervision and guidance whole of the project has been completed. My sincere thanks also goes to those dealers who participated in the survey work, and people of Rajasthan, who selflessly revealed several information, without which I would not have been able to unravel several mysteries of the engine world, which is now part of this report.

\ue000The aim of the project is to gauge the sales potential of 15-40 HP engines in
\ue000Research work is based upon the response of questionnaire containing open and
closed ended questions, alongwith statements to be rated on Likert scale.
\ue000Business cycle of 10 years has been detected which can predict phases of growth
in number of dealers in Rajasthan.
\ue000Market estimate with per annum sales figure in 12 districts of Rajasthan found

\ue000Market segments in engine sale were identified.
\ue000Customer behaviour in purchase of engine gauged.
\ue000Warranty / service policy of different companies are examined.
\ue000Relative competition ratio among 3 segments of engine sales

0-14 : 15-40 : >40 is found to be 1 : 4 : 2.
\ue000Brand equity in Rajasthan has been found out Kirloskar > Field Marshal >
Topland > Eicher \u2026\u2026\u2026..
\ue000Extent of territorial infringement and several policies to combat infringement viz.
Kirloskar\u2019s, Topland\u2019s etc.
\ue000In sufficient availability of finance for purchase of engines from various banks.

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