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Table Of Contents

1. The Four-Step Guide for Success
Golden Rule 1
2. Qualities for Success
Talent
People Skills: First and Foremost, Listening
Golden Rule 2
3. Why Massage? Know Thyself
Golden Rule 3
4. Education
Formal Training
Continuing Education
Golden Rule 4
5. Getting Started
Full-Time or Part-Time?
Where to work?
Spa Work
Striking Out on Your Own
House Calls
Hotel Work
On-Site Business
Establishing Your Own Business
Checklist: Making a Business Plan
Checklist: Defining Your Product
Sharing a Space
Working from Home
Sliding Scales
Raising Your Fee
Bartering
Golden Rule 6
7. Marketing
Developing the Product
Setting Goals
Checklist: Setting Goals
Advertising
Printed Material
Te Follow-Up Strategy
Networking
Checklist: Other Networking Ideas
Other Marketing Considerations
Golden Rule 7
8. Interviewing for a Job
Informal Interviews
Formal Interviews
Checklist: A Formal Interview
Golden Rule 8
9. Boundaries
Physical Boundaries
Payment as a Boundary
Te Cancellation Fee
Dual Relationships
Friendship as a Boundary
Family Boundaries
Sexual Boundaries
Transference
Countertransference
Golden Rule 9
10. Self-Care
Muscle Strengthening
Pilates
P. 1
The Massage Therapist’s Handbook

The Massage Therapist’s Handbook

Ratings: (0)|Views: 872 |Likes:
Published by iUniverseBooks
This guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice.After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. The Massage Therapist’s Handbook navigates through the array of business decisions necessary to start a business—from what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business.• How do you get clients?• How do you keep clients?• What do you need to be successful?• How should you advertise?• How do you stay healthy and balanced?The Massage Therapist’s Handbook gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage.“Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come.”—Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute
This guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice.After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. The Massage Therapist’s Handbook navigates through the array of business decisions necessary to start a business—from what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business.• How do you get clients?• How do you keep clients?• What do you need to be successful?• How should you advertise?• How do you stay healthy and balanced?The Massage Therapist’s Handbook gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage.“Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come.”—Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute

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Publish date: Aug 19, 2011
Added to Scribd: Oct 04, 2011
Copyright:Traditional Copyright: All rights reservedISBN:9781462004270
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