2011 08

ARO
ARO -..........3
2011 08 ..9

IX Survey
ISP ......16
.............24
.........33
Listening and Engaging on Social Media Yield
Positive Results.......43
Video, Search Ads Drive Most Action Among
Affluents.46

2011 08 .......49

ARO -

?
AROcomScore Media MetrixCIA World Factbook
58.48%24.36%

1: 20118

:
InsightXplorer ARO& comScore Media Metrix
() & CIA-The World Factbook (); : 20118
1

ARO1,669
2,477comScore
7301,178

1: 20118

:
InsightXplorer ARO

comScore Media Metrix: 20118

CIA-The World Factbook: China


? ARO
81515
50%1/2

2: 20118Top 15vs.(000)

: InsightXplorer ARO;: 20118

comScore(Portals)Promotional Servers
(Services)()
PortalsPromotional Servers(Social Networking)
50%

3/4

3: 20118Top 15vs.()

: comScore Media Metrix;: 20118

Yahoo!yamPChome
Yahoo!MSNQQ163
QQ
QQ
2: 20118

: InsightXplorer ARO&comScore Media Metrix;: 20118

QQ
(t.sina.com.cn)weibo.com

4: 20111-8(000)

: InsightXplorer ARO;: 20111-8

Facebook
PlurkQQ

3: 20118

: InsightXplorer ARO&comScore Media Metrix;: 20118

YouTubeyam-
PPS.TVHiNetHiChannelKu6YuMe
PPS.TV

4: 20118

: InsightXplorer ARO&comScore Media Metrix;: 20118

5: 20111-8(000)

: InsightXplorer ARO: 20118

1. AROcomScore Media MetrixCIA World Factbook

58.48%24.36%

2.
3.
3/4

4. Yahoo!yamPChome
Yahoo!MSN
5. QQ163
6. QQ
7.

QQ

8.

9.

ARO 2011 8

ARO 2011 8
ARO ARO
ARO (%)Web (%)()
ARO
2011 8
,

(18-22 )

(23-27 )ISP

(25-34 4 ) 3C
/

(40 )

2011 8 ARO

100%

12.36%

5.24%

2.52%

5.26%

3C

10

11

12

13

14

15

ISP

16

ISP

17

3C

18

ISP

19

3C

20

SourceInsightXplorer , 2011 8

2011 8 ()
Yahoo! Facebook

(18-22 )

(23-27 ) Live.com

(25-34 4 )Xuite udn

(40 ) PChome

2011 8

1 Yahoo!

Yahoo!

Yahoo!

Yahoo!

Yahoo!

2 Facebook

Facebook

Facebook

Facebook

Facebook

3 Google

Google

Google

Google

Google

5 YouTube

YouTube

YouTube

YouTube

Live.com

YouTube

7 yam

HiNet

Xuite

HiNet

8 PChome

yam

yam

udn

PChome

9 HiNet

Blogspot

HiNet

Blogspot

yam

Xuite

Blogspot

PChome

Live.com

10 Blogspot

SourceInsightXplorer , 2011 8

2011 8 Web ()
Web Yahoo! Facebook
Yahoo!

(18-22 ) FacebookPlurk

(23-27 )104

(25-34 4 ) Mobile01udn Groupon

(40 ) Live.comBabyHomeMSN

2011 8 Web

1 Yahoo!

Facebook

Yahoo!

Yahoo!

Yahoo!

2 Facebook

Yahoo!

Facebook

Facebook

Facebook

3 Google

Google

Google

Google

Google

Mobile01

Live.com

5 YouTube

YouTube

YouTube

YouTube

Live.com

YouTube

BabyHome

7 Live.com

Plurk

8 yam

Plurk

udn

Live.com

10

Live.com

104

Groupon

MSN

SourceInsightXplorer , 2011 8

2011 8 ()

(18-22 )

(23-27 )

(25-34 4 ) Mobile01udn Yahoo!HiNet

PChomeGoHappy

(40 ) 104 BabyHome

2011 8 ( ARO 20 )

Facebook

Facebook

YouTube

YouTube

2 Facebook

YouTube

YouTube

Mobile01

104

udn

Facebook

4 YouTube

Facebook

5 Mobile01

104

Yahoo!

udn

Yahoo!

HiNet

yam

PChome

Yahoo!

Yahoo!

HiNet

GoHappy

BabyHome

HiNet

Groupon

Groupon

10 Yahoo!

SourceInsightXplorer , 2011 8

2011 8

ISP

Live.com

FacebookPlurk

104

3C /

Xuite udn

Mobile01udn Groupon

Live.comBabyHome
MSN

Mobile01udn Yahoo!
HiNetPChomeGoHappy

PChome

104 BabyHome

ISP

2011 08 ISP

(IX Survey )
10-79
2011/08/27~2011/08/28
3,390

Internet Service Provider

ISP ISP
ISP 2011 08 ISP 08
27 08 28 3,390 2011 07

ADSL(45.8%)
(22.7%) T1T3
(16.7%) cable

 ISP
ISP
(57.1%) 30
(32.8%)
24
(10.1%) 24

 ISP
ISP 801~1000 (26.2%)
601~800 (20.7%)
401~600 (16.8%)

ISP
ISP
(31.1%)(30.1%) 20-24
(29.0%) 35-39

 ISP
ISP ISP
(46.3%) 19 (38.6%)
35 (7.6%)

 ISP
ISP
24 (69.4%) 35-39
12 ~18 (8.6%) 40 6
~12 (7.1%) 19

ISP

ISP ISP(60.9%)
24 (39.1%)
ISP ISP

ISP ISP
(36.1%)(35.1%) 25-34
(27.1%) 19

ISP
2. ISP 401~800
3.
4. ISP
5. ISP
6. ISP 24
7. ISP
8. ISP
9. ISP
ISP
ISP 401~800 ISP
ISP
ISP
ISP
ISP

1.

2011 09

(IX Survey )
10-79
2011/09/03~2011/09/04
3,951

2011 09
09 03 09 04 3,951
2011 07

(62.9%) 29 35-39
(48.7%)/ (48%)/
(43.5%)

(43.5%)
29
/(37.0%) 40
(36.2%)


35

(27.0%) 29

78.5%
(35.5%) 40

(42.5%) 40

(58.0%)
40 (26.4%)

 / (51.5%)
40 (45.4%)
(23.3%)

42.9%
501-1000 500 (24.9% )1001-2000 17.3%

 1000

68.8%
(25.3%) 40
(16.6%)

 72.0% /
(46.7%) 19
17.9%

65%
/ (48%)
29.4%) 35-39


// (51.6%) // (38.9%)

1000
/

2011 09

(IX Survey )
10-79
2011/09/10~2011/09/11
3,455

2011 09 09 10 09 11
3, 455 2011 7

(45.6%)
40
(22.3%) 19
(19.6%) 30-39

(64.4%) 30-39
(12.4%)
24 (23.2%)
40

(62.1%)
40 (60.5%)
19 25-39
(37.3%) 29 35-39

(35.6%) 40
(32.4%) 29

52.1%(35.5%)
(17.4%)


19 25-29 (48.4%) 35-39
(20.5%)


25-39 (19.5%)
(19.0%)

15~30
30~60 (26.1%)
15 (17.2%)

NT$2,000 NT$2,001-NT$5,000 (15.8%)

NT$5,001-NT$10,000 (7.6%)

(45.2%)
(32.2%) 30-39
(24.4%)
(21.0%) 34

NT$2,000

Listening and Engaging on Social Media Yield Positive Results

2011 6 Dell Forrester Consulting

(KPI)
KPI 42%
57%
46%

(74%)(74%)(72%)(64%)(63%)
(53%)
KPI
63% Dell Forrester

 57% 50%

http://www.emarketer.com/Article.aspx?R=1008533

Video, Search Ads Drive Most Action Among Affluents


10

Ipsos Mendelsohn 2011 2 Interactive Advertising Bureau,

IAB 10 (61%)
10

55% 51%

49%

 17% 16%
16% 15%

41%
(banner) 37%

23%32%

37%
32%

http://www.emarketer.com/Article.aspx?R=1008535

2011 8

2011 8

//

Facebook AppFacebook Messenger

Facebook App
Store Android Market

Yahoo

Yahoo Yahoo (Yahoo! Publishing

Platform)

Google sitelinks

Google

App

7-ELEVEN

7-ELEVEN

Google+

Google 6 Google+
Zynga iPhone Angry Bird Rovio

t.co Twitter 40%

Twitter t.co 40%

Google Dealmap

Google Dealmap 5 200

GrouponFoursquare

Groupon Check-in Foursquare

Windows Phone 6

2011 Windows Phone 6

www 20

Tim Berners-Led 1991 8 6

WWWWorld Wide Web alt.hypertext

20

Amazon EC2 40

Amazon EC2 FabFoursquareHerokuInstagram

NetflixQuoraRedditTurntable.fm

3 Mac
Wi-Fi

Google

Google 125 Motorola Mobility

Google

Apple

15%WordPress

WordPress 14.7% WordPress

6.2%

NCC

2 10M
50 100MNCC

50M 50M

Wi-Fi

Meraki iPadAndroid

2011 56%

Ponemon Institute 2010

Apple

Instagram 15

Instagram iPhone App

1/3

Facebook

Facebook
comScore Facebook

(Gartner)

44%

Mindflash and Column Five

70.7%


(ARO Panel)
NetRoverTM Access Rating Online (ARO
)
(Internet Audience Measurement)

IX Survey panel
CyberPanel-Taiwan IX Survey
ARO Survey

[]
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TEL 02-33222882