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No._
Filed
11October3P2:30
AmaliaRodriguez-Mendo2DistrictClerkTravisDistrict
D-1-GN-11-Q030S2
MAGICALELVES,INC.Plaintiff,
§
§
§§
§
§§§
INTHEJUDICIAL
---
v.DISTRICTCOURTTEXASATTORNEYGENERAL
GREGABBOTT
Defendant.TRAVISCOUNTY,TEXASPLAINTIFF'SORIGINALPETITION
PlaintiffMagicalElves,Inc.("MagicalElves")filesthispetitionagainstGregAbbott,inhisofficialcapacityasAttorneyGeneralfortheStateofTexas("AttorneyGeneral")andwouldrespectfullyshowtheCourtasfollows:
INTRODUCTION
MagicalElvesbringsthisactiontoprotectconfidential,proprietaryinformation("ConfidentialInformation")fromdisclosurebytheOfficeoftheGovernor("OOG")inresponsetotworequestsundertheTexasPublicInformationAct,TEX.
GoV'T
CODE§§552.001-.353(Vernon1994
&
VernonSupp.2010)("Act").OnSeptember21,2011,theAttorneyGeneralissuedaletterruling,OR2011-13668,thaterroneouslyconcludedthatOOGwasrequiredtoreleasealloftheresponsivedocumentsinitspossessionwithoutredactingtheConfidentialInformation.Bythisaction,MagicalElvesseeksadeclaratoryjudgmentthatitsConfidentialInformationisexceptedfromrequiredpublicdisclosureunderSection552.11O(b)oftheGovernmentCodeandthereforemustberedactedfromanydocumentsproducedinresponsetotherequests.
DISCOVERYCONTROLPLAN
1.DiscoveryshouldbeconductedundertheLevel2proceduresofRule190oftheTexasRulesofCivilProcedure.
 
PARTIES
2.PlaintiffMagicalElves,Inc.isaCaliforniacorporationwithitsprincipalplaceofbusinessinLosAngeles,California.3.DefendantGregAbbottistheAttorneyGeneraloftheStateofTexas.TheOpenRecordsDivisionoftheAttorneyGeneral'sOfficeissued0R2011-13668.Defendantmaybeservedwithprocessat209West14thStreet,Austin,Texas78701.
NOTICETOREQUESTORS
4.PursuanttoSection552.325(a)oftheGovernmentCode,JoeToneandPeggyFikac,theindividualswhorequestedtheinformationatissue,arenotnamedhereasdefendants.BycopyofPlaintiffsOriginalPetition,theywillbenotifiedofthefollowing:(1)theexistenceofthissuit,thesubjectmatterandcausenumberforthissuit,andthecourtinwhichithasbeenfiled;(2)thattheyhavetherighttointerveneinthesuitortochoosenottoparticipate;(3)thatAttorneyGeneralGregAbbottisnamedasthedefendant;(4)andthattheAttorneyGeneral'saddressis209West14thStreet,Austin,Texas78701andphonenumberis(512)463-2191.
JURISDICTIONANDVENUE
5.VenueisproperandmandatoryinTravisCounty.
See
TEX.
GoV'T
CODE§§552.324-.325.6.ThedoctrineofsovereignimmunityisnotabartojurisdictionbecauseSection552.325oftheGovernmentCodeexpresslyauthorizesthereliefsoughtbythisaction.
FACTUALBACKGROUND
7.MagicalElvesisoneofthetoptelevisionproductioncompaniesintheworld,havingdevelopedandproducedprogrammingfornetworkssuchasNBC,ABC,Bravo,Showtime,Oxygen,USA,andHBO.MagicalElves'productionshaveincluded
ProjectRunway,WorkofArt,ProjectGreenlight,LastComicStanding,
and
TreasureHunters.
Oneof2
 
MagicalElves'mostsuccessfulprogramsis
TopChef,
acriticallyacclaimedandEmmyaward-winningreality-competitionprogramthatairsonthecabletelevisionnetworkBravo.8.Theupcomingninthseasonof
TopChef
willfocusonTexas.
TopChefTexas
willpremiereonNovember2,2011.Productionfor
TopChefTexas
isongoing,andkeydetailsabouttheupcomingseason-thenumberofepisodes,specificairdatesofeachepisodeotherthanthepremiere,filminglocations,andnumerouscreativeelements-havenotbeenpubliclydisclosed.9.Forprogramslike
TopChef,
brandintegration-theuseofproducts,services,andbrandsintheprogram-isacommonformofadvertising.MagicalElveshasbeensuccessfulatsolicitingbrandintegrationandtradeoutagreementswithover100brands,spanningeveryindustry.Inadditiontoproductsandbrands,MagicalElvesalsoentersintobrandintegrationandtradeoutagreementsrelatingtothelocationofepisodes,includingagreementswithhotelsandgovernmenttourismboards.Eachseasoninvolvesnewanddifferentbrandintegrationandtradeoutagreements,whicharetheproductofnegotiationsbetweenMagicalElvesandthepotentialadvertisers.10.For
TopChefTexas,
MagicalElvesenteredintoabrandintegrationagreementwiththeState.
In
thecourseofthenegotiationsofthatagreement,MagicalElvesprovidedconfidentialandproprietaryinformationregarding
TopChef,
aswellascreativeconceptsandproductionideasfor
TopChefTexas.
11.OnJuly12,2011,
Mr.
TonesubmittedarequesttoOOGundertheActseekingvariousdocuments,includingcontracts,proposals,emailcommunications,andotherinformationrelatingtotheproductionof
TopChefTexas.
OnJuly27,2011,Ms.Fikacrequestedmanyofthesamedocuments.BothrequestsweresubmittedbyOOGtotheAttorneyGeneralforanopinionregardingwhethertheresponsivedocumentsweresubjecttorequiredpublicdisclosure3
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