Fashion Label Uses Crowdsourcing to DesignProduct Range
Fashion start-up Velvet Brigade produce garments designed by young designerswho submit sketches for the public to vote on.4th October 2011
in Fashion & Beauty.
Calling on customers for product design ideas is a growing trend and just last month wewrote aboutKisim,who tapped the collective brain of the crowd for the design of a new
bag. Now fashion start-upVelvet Brigade in San Francisco take the concept to a larger
scale, with all their products designed by young designers who submit their fashiondrawings for the public to vote on.Founders Lindsay McConnon and Jena Wang had previously worked in the fashionindustry, until they had the idea of starting their own label where the trends come fromindependent designers and are not dictated by the global fashion houses. The concept issimple; aspiring designers upload their sketches to the Velvet Brigade website
amaximum of five each time
which are displayed for 30 days for the public to vote on.Every month a winner is declared and their design is made into a real garment, availableto buy via the website. Winners receive five percent of sales and keep the rights to theirdesigns, as long as they consent to give Velvet Brigade exclusive rights to manufactureand sell the items. Winning designs selected for production are available for pre-order ata discounted price, and become full price once they are manufactured. Though based inSan Francisco, anyone anywhere in the world can enter their designs and vote. There is