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Table Of Contents

CUSTOMERS: THEIR RELATIONSHIP TO BUSINESS- LEVEL STRATEGIES
EFFECTIVELY MANAGING RELATIONSHIPS WITH CUSTOMERS
WHO: DETERMINING THE CUSTOMERS TO SERVE Market segmentation
MARKET SEGMENTATION
WHAT: DETERMINING WHICH CUSTOMER NEEDS TO SATISFY
THE PURPOSE OF A BUSINESS-LEVEL STRATEGY
TYPES OF POTENTIAL COMPETITIVE ADVANTAGE
COMPETITIVE SCOPE Broad Scope
TYPES OF BUSINESS-LEVEL STRATEGIES
HOW TO OBTAIN A COST ADVANTAGE
VALUE-CREATING ACTIVITIES FOR COST LEADERSHIP
COST LEADERSHIP STRATEGY: COMPETITORS
COST LEADERSHIP STRATEGY: BUYERS
COST LEADERSHIP STRATEGY: SUPPLIERS
COST LEADERSHIP STRATEGY: NEW ENTRANTS
COST LEADERSHIP STRATEGY: SUBSTITUTES
COST LEADERSHIP STRATEGY (CONT’D)
DIFFERENTIATION STRATEGY
HOW TO OBTAIN A DIFFERENTIATION ADVANTAGE
VALUE-CREATING ACTIVITIES AND DIFFERENTIATION
DIFFERENTIATION STRATEGY: COMPETITORS
DIFFERENTIATION STRATEGY: BUYERS
DIFFERENTIATION STRATEGY: SUPPLIERS
DIFFERENTIATION STRATEGY: NEW ENTRANTS
DIFFERENTIATION STRATEGY: SUBSTITUTES
COMPETITIVE RISKS OF DIFFERENTIATION
FOCUS STRATEGIES
FOCUS STRATEGIES (CONT’D)
FACTORS THAT DRIVE FOCUSED STRATEGIES
COMPETITIVE RISKS OF FOCUS STRATEGIES
INTEGRATED COST LEADERSHIP/ DIFFERENTIATION STRATEGY
INTEGRATED COST LEADERSHIP/ DIFFERENTIATION STRATEGY (CONT’D)
FLEXIBLE MANUFACTURING SYSTEMS
INFORMATION NETWORKS
TOTAL QUALITY MANAGEMENT (TQM) SYSTEMS
RISKS OF THE INTEGRATED COST LEADERSHIP/ DIFFERENTIATION STRATEGY
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Business Level Strategy Final

Business Level Strategy Final

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Published by Wasim Dalvi

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Published by: Wasim Dalvi on Oct 05, 2011
Copyright:Attribution Non-commercial

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04/21/2012

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