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Organizational Buying Behavior

Organizational Buying Behavior



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Published by api-3741610
buying procedure of corporates
buying procedure of corporates

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Published by: api-3741610 on Oct 15, 2008
Copyright:Attribution Non-commercial


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Chapter 6Chapter 6
Organization Markets &Organization Markets &Organizational BuyingOrganizational BuyingBehaviorBehavior
Objectives of this sessionObjectives of this session
 The concept of organizational buying The concept of organizational buying
Difference between consumerDifference between consumermarkets and organizational marketsmarkets and organizational markets
Organizational markets in IndiaOrganizational markets in India
Organizational buying behaviorOrganizational buying behavior
Organizational buying is entirelyOrganizational buying is entirelydifferent from that of consumerdifferent from that of consumerbuyingbuying
It involves a through & deep analysisIt involves a through & deep analysis
Organizations purchase productsOrganizations purchase productsranging from high complexranging from high complexmachinery, small components,machinery, small components,bought on regular basis & those thatbought on regular basis & those thatare rarely purchasedare rarely purchased

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