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DAFTAR ISI tesis

DAFTAR ISI tesis

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Published by: sfm86 on Oct 05, 2011
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DAFTAR ISI
 Hal
HALAMAN JUDUL ................................................................................... iPENGESAHAN PEMBIMBING ............................................................... iiNOTA PEMBIMBING ............................................................................... iiiHALAMAN PENGESAHAN ..................................................................... vPERNYATAAN KEASLIAN ..................................................................... viABSTRAK ................................................................................................. viiKATA PENGANTAR ................................................................................ viiiDAFTAR ISI
.............................................................................................. x
BAB I PENDAHULUAN
.....................................................................1A.Konteks Penelitian .................................................................... 1B.Fokus Penelitian .........................................................................9C.Tujuan Penelitian ....................................................................... 10D.Kegunaan Penelitian ................................................................. 11E.Sistematika Pembahasan .............................................................11
BAB II KAJIAN TEORI
......................................................................14A.Kepemimpinan Kepala Madrasah ..............................................14B.Strategi Kepemimpinan ............................................................ 17C.Pemasaran Jasa Pendidikan ....................................................... 221. Definisi Jasa ..........................................................................222. Klasifikasi Jasa ......................................................................263. Karakteristik Jasa ..................................................................294.Pendidikan Sebagai Usaha Penawaran Jasa ..........................325. Fungsi Pemasaran dalam Pendidikan ....................................336. Tantangan Pengelola Jasa .....................................................347. Pemasaran Jasa Pendidikan ...................................................418. Strategi Pemasaran Jasa Pendidikan .....................................46D.Peran Kepala Madrasah Dalam Pemasaran Jasa Pendidikan ......55x
 
E.Faktor-Faktor Pendukung Dan Penghambat Dalam PemasaranJasa Pendidikan ..........................................................................59...........................................................................................
BAB III METODE PENELITIAN ....................................................... 67
A.Pendekatan dan Jenis Penelitian .................................................67B.Kehadiran Peneliti .......................................................................70C.Lokasi Penelitian .........................................................................72D.Instrumen Penelitian ...................................................................72E.Sumber Data Penelitian ...............................................................73F.Metode Pengumpulan Data .........................................................74G.Teknik Analisis Data Penelitian ..................................................77H.Teknik Keabsahan Data ..............................................................79
BAB IV PAPARAN DATA DAN TEMUAN PENELITIAN ...............
82A.Paparan Data ...............................................................................821.Letak Geografis dan Sejarah Singkat Berdirinya MI AlIshlah Glanggang Beji...........................................................822.Keadaan Guru, Karyawan, dan Siswa ..........................843.Sarana Prasarana .............................................................854.Struktur Organisasi ........................................................86B.Temuan Penelitian ..................................................................... 951. Kepemimpinan Kepala Madrasah Ibtidaiyah Al IshlahGlanggang Beji ................................................................................................................................................................952. Strategi Kepemimpinan Kepala Madrasah Ibtidaiyah AlIshlah Glanggang Beji dalam Meningkatkan PemasaranJasa Pendidikan ...............................................................................................................................................................97xi
 
3. Upaya Kepala Madrasah Ibtidayah (MI) Al IshlahGlanggang Beji Pasuruan Melalui StrategiKepemimpinannya Dapat Meningkatkan Pemasaran JasaPendidikan .....................................................................................................................................................................1024. Kendala Yang Dihadapi Oleh Kepala Madrasah Ibtidaiyah(MI) Al Ishlah Glanggang Dalam MeningkatkanPemasaran Jasa Pendidikan ..........................................................................................................................................1065. Solusi yang dilakukan oleh Kepala Madrsah Ibtidaiyah AlIshlah Glanggang dalam Menghadapi Kendala PeningkatanPemasaran JasaPendidikan.........................................................107
BAB V PEMBAHASAN HASIL PENELITIAN
.................................110Strategi Kepemimpinan Kepala Madrasah Ibtidaiyah (MI) Al Ishlah dalamMeningkatkan Pemasaran Jasa Pendidikan....................................................................................................................................................................110Upaya Kepala Madrasah Ibtidaiyah (MI) Al Ishlah dalam MeningkatkanPemasaran Jasa Pendidikan ...........................................................................................................................................................................................118Kendala Yang Dihadapi Oleh Kepala Madrasah Ibtidaiyah (MI) Al IshlahDalam Meningkatkan Pemasaran Jasa Pendidikan .......................................................................................................................................................127
A.
Solusi Yang Dilakukan Oleh Kepala Madrasah Ibtidaiyah (MI)Al Ishlah dalam Menghadapi Kendala Peningkatan Pemasaran JasaPendidikan ....................................................................................................128
BAB VI PENUTUP
................................................................................. 130A.Kesimpulan .................................................................................130B.Saran-Saran .................................................................................132xii

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