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Table Of Contents

Target Market Analysis
Market Aggregation
Segmentation
Targeting
Tasks in Strategic Marketing Plans
B2C and B2B Goods
Family Life Cycle
Segmenting by age
Ethnic Group Segmentation
Generalisation
Psychographic Segmentation - Lifestyles
Lifestyle-VALS
Behaviour/product-related segmentation
Market Matching Strategies (1 of 2)
Market Matching Strategies (2 of 2)
Segmentation for Industrial Markets
Non-profit market segmentation
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Segment

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Published by Saad Ahmed

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Published by: Saad Ahmed on Oct 05, 2011
Copyright:Attribution Non-commercial

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04/21/2012

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