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Table Of Contents

Branding and its economic sense
Making marketing sense out of branding
Strategic question in branding
Weber’s law effect on brand awareness and effect of sound brands
JND for brand launch and building consumer acceptance
How does the mechanics of branding work?
Strong brands v/s Weak brands
How culture values influence purchase decisions
Levels of brand exposure
Branding concepts - Identity and Image
BRANDS - Identity and Image
Brand Types
Brand power in degree
Creating Loyalty for the brand
The Hierarchy of effects model of advertising
Branding realities on loyalty
Branding realities
Managerial Implications
Brand equity affects buyer behavior
Brand Equity
Consumer-Based Brand Equity Pyramid
How does the brand relate to the customer?
The three variables in the brand anatomy (Young and Rubicam model)
The Y&R grid
Brand Extensions and growth of the portfolio
Brand Extensions
Brand extensions are in the following categories
Impact of extensions on equity?
How does the brand extension logic work ?
How does the brand extension logic work . .
The extensions of brands
The Effects of Sequential Introduction of Brand Extensions
Brand positioning and advertising thrust for share maintenance
BRANDS - Brand Positioning
SOV / SOM effect on branding strategy
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30273170 Brand Management PPT

30273170 Brand Management PPT

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Published by: Shaik Mohammed Iftakar on Oct 05, 2011
Copyright:Attribution Non-commercial

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11/06/2011

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