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The Yipit Data Report - Excerpt
Daily Deal Trends in North America
September 2011 - Market Growth Excerpt 
 
 
3
I
NQUIRIES
 Yipit Reports
Yipit’s
Monthly Industry Report is the leading source of information on the Daily Deal industry.The report is proprietary, confidential and provided for the exclusive use of subscribers. Tosubscribe, please visit
http://yipit.com/data
and direct inquires to
data@yipit.com
 
Licensing Yipit Data
Yipit provides detailed Daily Deal industry data to leading Daily Deal sites, institutional
investors and other industry participants. Yipit’s data offerings include comprehensive
domestic and international coverage of
the industry’s largest players (Groupon, LivingSocial,Google, etc.). Yipit’s deal
-by-deal data includes full performance metrics, including merchantcontact information, price, number of vouchers sold and gross revenue. Please visit
http://yipit.com/data
and direct inquires to
data@yipit.com
 
Press Researching Daily Deals
We provide research and commentary on Daily Deal trends and events to major media outletsincluding The New York Times, USA Today, The Wall Street Journal, TechCrunch, HarvardBusiness School, INSEAD and more. For inquiries, email
press@yipit.comM
ETHODOLOGY
 
Yipit is
North America’s
leading Daily Deal aggregator and has structured over 800,000 offersfrom over 600 sites since early 2010. The analysis in this report is derived from the 33,390Daily Deal offers tracked by Yipit in the month of September 2011 in North America.The analysis does not contain information related to mobile-based Groupon Now! orLivingSocial Instant deals. These deals represent a relatively small fraction of overall grossrevenue for these companies. For additional detail on mobile-based deals, please contact theYipit Data team at
data@yipit.com
.
A
BOUT
Y
IPIT
 
Yipit (http://yipit.com) aggregates and recommends the best Daily Deals based on where youare and what you like. We currently collect Daily Deals from over 400 services, includingGroupon, LivingSocial, BuyWithMe, Tippr, Yelp and many more.Yipit also provides past offer data and competitive analytics to the Daily Deal and Investorcommunities. Please visit
http://yipit.com/data
and direct inquires to
data@yipit.com
 
 
4
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ARKET
G
ROWTH
 
The North American Daily Deal industry continued to grow in September after a healthyAugust. The number of deals offered increased by 6% while total industry grossrevenue jumped 12% from August, despite the impact of a shorter month.
 The Daily Deal industry
’s
gross revenue growth outpaced growth in the number of deals:
 
Number of deals offered increased 6% to 33,390 from 31,646 in August. Afteradjusting for a shorter September, growth in the number of deals reaches 9% -similar to its growth from July to August.
 
Industry gross revenue rose by 12% to an estimated $267 million from an estimated$238 million in August. Adjusting for the shorter month of September, total industrygross revenue increased 16% from August.
All major Daily Deal sites experienced sizeable growth in September
 –
 
Groupon’sgross revenue increased by 6% while LivingSocial’s gross revenue increased by
32%.
 
Groupon’s
gross revenue increased 6% to $143.4 million from $135.3 million inAugust. Adjusting for the shorter mo
nth of September, Groupon’s gross revenue
grew by 10%, capturing double-digit growth for the second straight month.
 
LivingSocial’s
gross revenue grew 32% to $59.3 million from $44.9 million in August.Adjusting for the shorter month of September, LivingSoc
ial’s gross revenue grew by
37%.
 
Travelzoo, AmazonLocal, and Google Offers improved gross revenue by 37%, 177%,and 236%, respectively, from August to September.
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