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List of Top 20 Advertising Agencies of India

List of Top 20 Advertising Agencies of India

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Published by Pankaj Singh

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Published by: Pankaj Singh on Oct 05, 2011
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10/29/2013

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AssignmentOf Advertising and Sales PromotionOnTop 20 Advertising Agencies in India 
Post-Graduate Diploma in Business Management(Approved by AICTE , Government of India)(Equivalent to MBA)ACADEMIC SESSION2009-2011
 
Submitted to: Submitted by:
Dr. Urvashi Makkar Pankaj Kumar SinghCHAIRPERSON Marketing BM-09135IMS GHAZIABAD Mktg Group- 3 INSTITUTE OF MANAGEMENT STUDIESLAL QUAN, GHAZIABAD
 
(1) Ogilvy & Mather
:
This is one of the leading advertising companies in Indiawhich inculcates a notion that devotion to the brand defines the profile of their company. This advertising firm is a subsidiary of WPP Group plc having offices inmajor metropolises including, Mumbai, Kolkata, Chennai, New Delhi and Bangalore.The objective of the company is to build brands.
Top Executives:
Piyush Pandey, executive chairman,
SN Rane, co-executive chairman and COO, India and South Asia,
Madhukar Sabnavis, country head, discovery and planning, regional director,thought leadership,
Abhijit Avasthi and Rajiv Rao, national creative director(s)
Clients: (1) Adidas, (2) McDonald’s (3) Amyway, (4) Coca-Cola (5)Tata Steel.Recent Advertisements:(a)Brand: Cadbury Dairy Milk 
The Shubh Aarambh series of Cadbury Dairy milk.(b)
Brand: Ceat Tyres
Be Idiot Safe -- a dig at rash drivers and careless pedestrians. This time, Ceat sendshome the right message.
(c)Brand: Vodafone Delight 
Sweet and innocent - describes the value-added services from Vodafone.Vodafone is promoting "Delights", a world of exclusive deals and discounts, with aTVC featuring school girls in black and white films.
(2)
J Walter Thompson India
:Considered one of the premier advertisingcompanies in India that has the objective to make advertising a part of the life of theconsumers. This is also world's best advertising brand with about 200 offices in 90countries. JWT is the first ad company to introduce pioneer careers in ad for women,sex-appeal ads and also produced the first ever sponsored -TV program.
 
Top Executives:
Colvyn Harris, CEO;
Rohit Ohri, SVP and managing partner, JWT Delhi;
Adrian Miller, chief creative officer, Delhi;
Atika Malik, SVP, executive planningdirector;
Tarun Chauhan, SVP and managing partner, JWTMumbai;
Tista Sen, SVP and ECD – creative head, Mumbai;
Clients: (1) Ford, (2) Vodafone, (3) Nestle, (4) Microsoft, (5) Johnson &Johnson’sRecent Advertisements:(a)Brand: Airtel
The street dance performance by Harihardas accompanied by Oscar winner A R Rehman's music, this commercial talks about Live entertainment on Airtel's upcoming3G service.(b
) DLF IPL-
Most of the IPL ads are brilliant The Manoranjan ka Baap ad in 2008,the one with Andrew Symonds, etc. The recent DLF IPL 2010 – Saare Jahan SeAccha campaign created by JWT welcomes the series back home with a “we missedyou too” note.(c)
Khaitan Fans:
JWT has created a new music video for Khaitan fans, which hasthe agency's executive creative director Senthil Kumar don the director's chair, besides wearing the writer's hat.
(3)
Mudra Communications Private Limited:
 
Another major player inIndia’s advertising industry is Mudra Communication, which has been in operationsince its establishment in the year 1980 at Mumbai. Recently the advertising firmdeclared the addition of public relations, rural marketing, and event management.
Top Executives:
Madhukar Kamath, group CEO and MD,
Pratap Bose, COO, Mudra Group and CEO, Mudra Max and Ignite Mudra,
Jude Fernandes, executive director, Mudra Group and CEO, Mudra India,

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