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Going Pro by Scott Bourne and Skip Cohen - Excerpt

Going Pro by Scott Bourne and Skip Cohen - Excerpt

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You’ve got the gear, the training, and the technology. You’re ready to make the leap from aspiring to professional photographer. Now what?

With today’s affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business.

Going Pro is the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand, and, most important, building an online social media platform from the ground up. Throughout, advice and tips are offered from 25 of the biggest names in the industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin Kubota, Jerry Ghionis, and more.

Hundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com). Going Pro, the book, now joins the movement, giving amateurs everywhere the confidence and tools they need to make the leap into professional photography.

To read more about Going Pro, Scott Bourne, or Skip Cohen please visit Crown Publishing Group at www.crownpublishing.com.
You’ve got the gear, the training, and the technology. You’re ready to make the leap from aspiring to professional photographer. Now what?

With today’s affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business.

Going Pro is the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand, and, most important, building an online social media platform from the ground up. Throughout, advice and tips are offered from 25 of the biggest names in the industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin Kubota, Jerry Ghionis, and more.

Hundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com). Going Pro, the book, now joins the movement, giving amateurs everywhere the confidence and tools they need to make the leap into professional photography.

To read more about Going Pro, Scott Bourne, or Skip Cohen please visit Crown Publishing Group at www.crownpublishing.com.

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Publish date: Oct 18, 2011
Added to Scribd: Oct 05, 2011
Copyright:Attribution Non-commercial

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08/21/2013

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CHAPTER
SOMEWHERE ALONG LIFE’S
path, somebody put a camera inyour hand and you discovered that you love taking pictures.You may have been a child playing with an inexpensivepoint-and-shoot. Maybe you got caught up in the excitementof digital photography just a few years ago, capturinggreat moments on vacations. Whenever you got hooked, ifyou’re reading this book, you’re thinking about developinga business around selling your photographs. If you can sellsomeone a photo, you have communicated with that person.You have created a story that is compelling enough to causeothers to feel, think, or react—you’ve established a dialogue.You have communicated so successfully that someone iswilling to give up money for your image. In short, you havebroken into the world of professional photography.
1
Define YourNiche
PHOTOS BY (CLOCKWISE FROM TOP CENTER): TAMARA LACKEY; BAMBI CANTRELL;SCOTT BOURNE; CHASE JARVIS; VINCENT LAFORET; TAMARA LACKEY

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showmegirl reviewed this
Rated 4/5
Going ProHow to Make the Leap from Aspiring to Professional Photographerby Scott Bourne and Skip CohenCrown Publishing GroupDue: October 18, 2011Rating: 4 stars"Don't fall in love with being a photographer without learning how to be a great photographer. You can make a dream come true only if it's based on a solid foundation." -Helen YancyHave you been considering taking your love of photography to the next level by becoming a professional and running your own business? If so, then this book will provide you with a wealth of information to help you decide whether or not you are truly prepared to take that first leap. It is astonishing to me, how in a world full of competitive photograpers, there seems to be so many pros willing to help others get started. In Going Pro, professional photographers Scott Bourne and Skip Cohen use their combined 75 years of experience to walk you through each step of the process. From the click of the shutter all the way through the behind-the-scenes business operations, they leave no stone unturned. Divided into chapters such as Define Your Niche, Showing Your Work, Social Media Marketing and Expanding Your Business they give you a solid foundation containing details that you may or may not have thought about. Along with twenty-five additional professional photographer contributions and full color images for inspiration, there is a practical advice guide at the end of each section that is full of great ideas. Suggestions that will open your eyes to the business of photography and help you become the best photographer that you can be. I feel that the information presented in Going Pro; How to Make the Leap from Aspiring to Professional Photographer is practical, well thought out and written with the most current trends of the industry in mind. The in-depth explanations of using websites like Facebook, Twitter, YouTube and personal blogs correctly to expand your customer base were especially helpful. At the end of the book includes a great resource list that gives you an inside look at where the professionals go to find everything from equipment to printing needs and more. If going pro is in your future, I think that this book can definitely set you on the right course to making those dreams a reality.
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