the music industry can be separated into four individual areas, these areas are as follows: live
performance, management, recording industry and music publishing. each of these area\u2019s contain
numerous roles and career opportunities.
music management is much like the brains of the music industry. management decides what
happens, how it happens and when. for instance, a tour manager will choose the venues, the dates and
the line up. however tour management would also include much more task, such as contracts, riders,
equipment etc.. these things tend to link in with the contract though depending on the position of the gig
organiser, promoter and venue owner. tour management duties also involve the much less considered
jobs. a tour manager is responsible for organising transport for the band to travel and depending on the
popularity, fame and label the tour manager could also be in charge of the well being of the band while
on tour such as food, shelter and security. on a more generalised note, the tour manager would have to
be in close liaison with other figures of management and many different roles within the live
performance area of the industry. so management is much similar to the top executives of a high
powered business, in fact it kind of is that. management is so closely intertwined with the other areas
that there will be management positions and responsibilities for all of the other area\u2019s main functions.
tour management is simply one example relative to live performance.
live performance is like the backbone of the music industry. it\u2019s the pure raw initiative that
created the industry. before there was publishing and before there was recording, there was performance.
life performance today however is much more complicated especially with the evolution of technology
and with the ability of big crowds through popularity there is a much greater need for significant roles.
these roles include instrument technicians, rodies, runners, sound technicians, security, organisation and
management, public relations (promoters) and depending on the size of a life show there are many more
roles including catering and cleaning. an especially interesting role, is that of the promoter. in smaller
scale rigs he will take on many of these roles including the organisation, management and even
sometimes sound technician. promotions are the key to a lie performance after the obvious need for
bands. an audience is needed to make enough money to pay for the bands and venue and everything
else, so a promoter needs to ensure there is one. as a promoter one would need to have posters, fliers,
billboards and many other graphical prospects designed correctly in order to attract enough people. if the
band is big enough this however is less important and it is more important to simply inform as many
people as possible. this might include radio, television and generally every type of media coverage
possible, get the word out! now as before it is obvious to see that the functions of live performance
dance around that of the other areas. a brief display of that is this scenario: a band needs gigs to make
money, money to make recordings, management to sell recordings, bigger gigs to make more money and
play to the attracted audience etc. etc. etc..
the recording industry is possibly the most profitable area of the modern day music
industry. recording is revolutionary as it means music listeners are able to listen to the music they love
in their own homes and at a time they choose. it is very dependant on technology, however vital in the
world of today for the success of any aspiring musician. the roles within this area include the many
varied technicians with size and budget as a key variable itself, ownership, the all important
management and all the close jobs that link in with other areas such as publicity, distribution, sales,
management etc. a key role is that of the recording technician. his/her job is vital to give the correct
quality and professional sound to what the band has to offer. he/she must have a great knowledge of the
available technology and understand how to work with a variety of musicians. many people believe
social skills are a key towards good recording technicians, i myself believe this to be true. a good
technician will provide information for the band to help them improve their sound as a recording. this
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