Vietnam is a land of handicrafts1 thanks to the hardworking and creative Vietnamese people. Fine Vietnamese handicraft articles are exported to over 120 countries worldwide. Products such as ceramics, lacquer, wooden wares, bamboo and rattan products, textile, embroidery etc. are nowadays becoming popular throughout the world as home accessories, home decor and gifts.
Vietnam has been extremely successful in exporting craft products during the last few years. It is estimated that 1.35 million inhabitants earn a living from producing or trading with crafts, generating an export turnover of almost 600 million USD per year. However, if compared with the consumption of home accessories and gifts in the world, the above figure only accounts for less than 1% of the market volume. There is still tremendous potential for further export increases.
These Export Marketing Guidelines are a manual which aims to provide practical and comprehensive information to a large number of Vietnamese craft exporters. The Export Marketing Guidelines serves the needs of both current and potential crafts exporters, showing them how to enter and get a firm foothold in the world markets in the context of global competition.
The authors thank all parties concerned who assisted in preparing the guidelines, notably the Vietnam Trade Promotion Agency (VIETRADE) and the International Trade Center (ITC) project team in Hanoi and Geneva.
The information provided is aimed at assisting handicraft producers, exporters and business support organizations in Vietnam. It may, therefore, not be used for re-sale, the provision of consultancy services and other commercial purposes. For utilization of this information on a non-commercial basis, the condition applies that VIETRADE is referred to as the source of the information. All other use is prohibited, unless explicitly
Now bringing you back...
Does that email address look wrong? Try again with a different email.