Because they have tried to shown their service (Happy to Help). They are chose the girl and dog. This ads showing if you are anywhere we are with you. Vodafone is doing care of their customer. If anytime your balance is over still Vodafone gives 10 Rs. Credit. Actually they are showing ads at they are doing.
What is the target market?
Target market is business people. Those who use Vodafone card. Lower Middle class
Was it effective enough to woo?
Yes, the advt. is was effective because they wanted to give the best and they have tried to shown.