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Facebook Insights

Facebook Insights

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Published by Peter Minkjan
A complete guide to the new Facebook Page Insights.
A complete guide to the new Facebook Page Insights.

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Published by: Peter Minkjan on Oct 07, 2011
Copyright:Attribution Non-commercial

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02/12/2014

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Businesses will be better in a connected world. That’s whywe connect 800M people and their friends to the things theycare about, using social technologies that drive businessgrowth. Pages are where you connect with people.With Pages Insights, you can:
•
Understand the performance of your Page;
•
Learn which content resonates with your audience; and
•
Optimize how you publish to your audience so thatpeople will tell their friends about you.
Facebook Page Insights
Product Guide for Facebook Page owners
Get started.................................................... 2Understand the overall performance of your Page .............. 4Optimize how you publish to your audience .................... 6Learn more about your audience ............................... 9Conclusion: Focus on engaging your audience ................. 15
© 2011 Facebook, Inc. All rights reserved. Product specications subject to change without notice.
 
 © 2011 Facebook, Inc. All rights reserved. Product specications subject to change without notice.
2
Page Insights
To see insights about your Facebook Page, visit your Page and click on the Insights tab on the let-handside o your Page.*
Get started
* Please note that the new Page Insights is initially launching as a preview. To access it during the preview period,please visit
and click on your Page, or click on “View Insights” on the right-hand side o  your Page, then ollow the instructions at the top o the Insights page.
 
 © 2011 Facebook, Inc. All rights reserved. Product specications subject to change without notice.
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Page Insights
You can review your Insights data through the dashboard, or export it using the ‘Export’ button in thetop right corner.I you decide to export it, a dialog box will allow you to speciy:
•
The date range or which you want to see data about your Page;
•
Whether you would like to get the data as as an Excel le or as a CSV (comma separated values) le;
•
The type o data you want to see: select “Page level data” or aggregated data about your Page, and“Post level data” or data on each o your Page posts.The “Key Metrics” tab o the Excel le contains all the high level metrics across time. All otherindividual tabs show you a breakdown o these high level metrics. Please note that while the number oimpressions that your Page or posts got is not available in the Page Insights dashboard, it is available inthe “Export” le.

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